Why Fresh Market Intelligence is Crucial in the Dynamic Foodservice Industry

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The foodservice industry is ever-changing. This has made fresh, accurate data a necessity for success. On this page, we’ll explore why market intelligence is a game-changer for businesses in this dynamic landscape.

The sheer amount of data that Brizo FoodMetrics can access may seem staggering when you really stop and think about it. Over 1.5 Million foodservice locations spanning more than 2.5 BILLION (with a big B) menu items – that’s a lot of information to utilize.

However, having the greatest volume of foodservice data doesn’t necessarily mean that it’s the most useful. What makes Brizo’s immense collection of market intelligence so special is that it’s so fresh.

But why does having fresh restaurant data analytics really matter? Well, having the freshest data can make an enormous difference to how effective your ongoing lead generation and sales revenue strategies are going to be.

Before we delve into how you can leverage Brizo’s market intelligence to your advantage, let’s explore why fresh data is so critical in the foodservice industry.

How could the foodservice industry be considered dynamic?

Believe it or not, the foodservice industry may have some of the most dynamic data of any marketplace.

Consider this: how often have you visited your favorite restaurant only to discover a new menu? Probably more than you even notice. That’s where market intelligence comes into play. 

When you think about it this way, foodservice data is changing constantly. And that means that suppliers, vendors, manufacturers, and distributors need that updated data, so that they can ensure that they’re prospecting the highest quality leads year-round.

Between seasonal ingredients, rotating menus, and every restaurant’s desire to stand out against their competitors (and stay in line with changing customer tastes), there’s always something new to be found.

This dynamic nature of the industry makes it all the more important to ensure that you’re using only the freshest data. Otherwise, you could be wasting time and energy on prospects that will never pan out.

The dangers of using outdated restaurant business data

There are lots of ways that traditional marketing methods of collecting or sourcing restaurant data analytics could backfire.

For instance, imagine you’re scouting potential prospects online, sifting through their online restaurant menus. Without accurate, up-to-date market intelligence, you’re navigating blindly.

Well, what happens when that online restaurant menu is out of date? It’s very common for foodservice venues that have rotating or seasonal menus to leave their online restaurant menu out of date, because it’s too time consuming for smaller establishments to keep up with constantly updating them.

Not to mention, as much as we don’t like to think about it, there are occasions where restaurants will go out of business. This has been even more prevalent in the industry since the pandemic started.

How frustrating is it to waste a bunch of time researching a potential prospect, only to approach them and find out that they’ve recently shut down? The answer is very frustrating. No one wants to waste time and energy like that.

By relying on Brizo’s up-to-date market intelligence, you can avoid the pitfalls that come with outdated information and traditional lead sourcing methods.

Now, let’s get down to business. Here are some real-world examples of how Brizo’s consistently fresh market intelligence can help drive your business forward.

Using Brizo to take advantage of the freshest menu data

Without properly updated analytics to reference, it’s almost impossible to stay on top of effectively promoting crops that are only harvested a couple of months out of the year.

For instance, corn is a popular summer vegetable that comes into harvest typically between August and October; so, there’s a relatively small window of the year where fresh corn is readily available.

Let’s say you’re running a corn farm in North Carolina, you’re probably in the process of either harvesting (or about to harvest) your crop right now, so you’ll want to be looking at prospects local to you that will use fresh corn.

Without updated data, you could waste precious time and energy contacting foodservice restaurants that are no longer using corn on their menus.

Thankfully, with Brizo’s ultra-fresh data, you can see that as of this writing (January, 2024), there are currently 2,634 venues local to Charlotte, Concord, and Gastonia (the highest volume area in NC). 

Filters Used: Metropolitan Area, Ingredient -> Vegetables

Or, as another example, let’s imagine you’re a seafood manufacturer or distributor that specializes in freshwater fish (i.e., catfish, tilapia, or trout), and you’re centered in Washington.

You don’t want to just approach every restaurant or chain that uses seafood, because there’s no guarantee that they’ll have use for freshwater fish specifically.

Thankfully, with Brizo, you can quickly identify the 1,093 venues across Washington that use these fish, or really pinpoint the prime local region and stick to the 753 restaurants in Seattle, Tacoma, and Bellevue that use these ingredients. 

Filters Used: State, Metropolitan Area, Ingredient -> Fish & Seafood

How much detail and the level of data granularity that you require is completely up to you. If there’s a filter you need, Brizo’s probably got one for it. 

Stop wasting time and money on using stale data

Let Brizo take you from data mold to data gold

As you can see, the potential of dynamic, up-to-date market intelligence is virtually limitless, when you have Brizo on your side.

The foodservice industry is run by technology these days, and you need actionable insights at your fingertips that you can use to stand out against the competition.

Brizo’s market intelligence for foodservice data is unparalleled. Through harnessing the latest advancements in AI-driven technology, we’re able to regularly and automatically pull the freshest data from over 1.5 million foodservice locations we cover.

This means you always have access to the most up-to-date information from every venue in our network. No more wasted time on cold calling, ineffective trade shows, or aimlessly scrolling Google.

Say goodbye to wasteful guesswork, and say hello to the most powerful foodservice market intelligence tool at your disposal. Ready to leverage the most accurate market intelligence for your foodservice business? Get started with Brizo FoodMetrics today.