With the digital age well and truly upon us, many food and beverage companies are turning to the internet to fuel their efforts for sales growth and expansion opportunities. As they move towards the digital turf, the need to keep track of competitors, technologies, and market trends has become of utmost importance for the equipping of sales teams and marketing initiatives.
Enter ad intelligence.
Ad intelligence is a data derived from a range of sources such as market research polls, social media analytics, and industry surveys, which offers invaluable insights into customer behavior and preferences in the foodservice space. This data can be used to tailor the right product with the right audience, which can result in higher conversion rates and deeper customer engagement.
The ever-increasing number of restaurant ad intelligence tools on the market today can make it difficult for businesses to discern which tool to use. In this guide, we’ll offer essential tips to consider when evaluating an ad intelligence tool for restaurants and detailed information about how to make the most of the tools available.
Evaluating an Ad Intelligence Tool for Restaurants
For restaurant owners and managers, the task of evaluating an ad intelligence tool for restaurants can be daunting. To help simplify the process, we’ve compiled a list of factors to consider when choosing the best tool for your needs.
First, consider the cost. Since ad intelligence tools can be quite costly, it’s important to pick one that offers value for money. Don’t be afraid to ask for a free trial or request additional discounts from vendors.
Second, assess the features. Consider the types of data sources, customer segmentation, analytics and targeting features offered by the tool. Do the features meet your requirements? Are they easily accessible and customizable?
Third, evaluate the user experience. Is the user interface intuitive and easy to use? Does the tool offer helpful tutorials and good customer support? A high-quality ad intelligence tool should be simple and offer a hassle-free user experience.
Finally, assess the data accuracy. Does the tool offer reliable, accurate data? Ensure that the data is up-to-date and relevant for your target audience. Ideally, the data should be insightful and actionable.
Making the Most of Ad Intelligence Tools
Once you’ve identified and evaluated the right Restaurant Ad Intelligence Tool, the key is to make the most of it. Here are a few tips to help ensure successful implementation and maximum value:
1. Identify Your Customers & Prioritize: The first step is to identify and prioritize your target customers. As the ad intelligence tool should offer deep insights into customer preferences, use the segmentation feature to create distinct customer profiles. Use these profiles to generate actionable insights and to make data-informed decisions.
2. Leverage Insights and Analytics: With an ad intelligence tool, you’ll be able to access valuable insights that can be used to optimize customer segmentation, personalize marketing messaging, and increase awareness and reach. Use the powerful analytics and insights from the tool to modify your strategies accordingly.
3. Use Different Data Sources: To maximize the value of your ad intelligence tool, leverage multiple data sources. From customer demographics and purchase activities to menu data and restaurant technology, a diversity of data sources provides the ability to produce up-to-date insights and strategies.
4. Take Advantage of Data Enrichment: By enriching your HIPAA compliant systems with comprehensive market insights, you can make data-driven decisions and refine strategies. Leverage data optimization techniques to reduce the time required to make data-informed decisions.
The main takeaway
When it comes to understanding and capitalizing on the foodservice market, ad intelligence tools are quickly becoming a key tool for restaurant owners and managers alike. Evaluating the right tool for your business is key and making the most of the tool is even more so.
By following the guidelines and steps above, you’ll be able to identify the right ad intelligence tool and use it to its full potential.
