Why do I need this guide?
You Are: A restaurant tech provider, manufacturer, or distributor trying to grow your business and meet revenue targets.
The Problem: You know your product is exceptional, but the sheer scope of the food and beverage industry can feel overwhelming. When resources are tight and every effort matters, where do you begin?
The Solution: This comprehensive resource offers a step-by-step guide to marketing and selling to foodservice operators.
Brands who trust Brizo FoodMetrics for sales and marketing success
What’s inside?
Master the essential tools, techniques, and strategies for foodservice sales and marketing. Here’s what you’ll learn:
- Market Research: Explore common methods for food and beverage market research, including pros and cons of each approach.
- TAM and ICP: Define your your total addressable market (TAM), ideal customer profile (ICP), and buyer personas to target effectively.
- Channels and Messaging: Discover the best marketing channels and craft impactful messaging to engage your audience.
