Navigating the foodservice market in order to acquire an informed customer base can be a challenging task in today’s digitally connected world. With the increased prevalence of data and resources to track consumer trends and habits, foodservice companies are now able to quickly gain insights into target markets and tailor their strategies accordingly. Brizo provides a comprehensive suite of data-driven resources that allow companies to gain deep understanding and market analysis. From sales prospecting to marketing and finding new production sites, understanding and leveraging the power of consumer food insights can help your business find new opportunities and expand operations.
Sales Prospecting in the Foodservice Market
Equipping your sales team with data-driven consumer insights can help increase the effectiveness of identifying potential customers that could benefit from your product or services. At the foundation of successful sales prospecting lies the key understanding of the customer’s requirements, habits and trends. Leveraging Brizo’s in-depth menu data and restaurant tech coverage allows sales teams to provide solutions tailored to their customer’s needs, resulting in more successful sales.
By understanding customer paths and behavior, you can uncover potential customers and create strategies to attract them to your product. From analyzing trends in online ordering and delivery to testing new products in the market, data-driven insights help you identify and develop a successful sales approach for potential customers. Knowing when to launch new products and trends can be the difference between a successful sales strategy or missing potential opportunities.
Furthermore, leveraging data-driven insights helps you leverage trends to identify potential “frenemies” or customers likely to turn your competition’s customers into your own. Granular insights into competitors customer-base strengthens sales prospecting strategy and increases conversion of potential leads into long-term customers.
Marketing to the Foodservice Market
Understanding the customer’s needs, habits, behavior and trends is critical when it comes to marketing. Brizo’s data-derived insights give you in-depth understanding of the foodservice market which helps you to craft effective marketing campaigns that resonates with your customer base.
You can use Brizo’s insights to help craft marketing campaigns that differentiate your product from your competitors. For instance, if customers in a target market generally prefer less-saucy dishes, you can market your product or service as a low-sauce alternative to attract customers.
Also, by understanding customer online ordering and delivery behavior, you can target customers more effectively and increase the turnaround for marketing campaigns. Additionally, you can market new products and services to potential customers based on their preferences and likes, increasing your chances of conversions.
Find Kitchens & Expand Operations
Brizo’s comprehensive suite of foodservice market intelligence provides insights that can help you streamline production innovation and strategically expand your brand. By leveraging data-driven insights from Brizo’s market intelligence, you can identify target markets for expansion and uncover potential sources for ingredients, facilities and labor.
In addition, you can identify kitchens, restaurants and foodservice establishments based on customer reviews and ratings. This can help you in finding the right type of restaurants and outlets to partner with for producing off-site products or services. Opportunities like pop-up restaurants or events can help you gain valuable customer insights for launching and testing new product variants or services.
Data Enrichment
Data-driven insights can provide more comprehensive market understanding and help you make decisions with confidence. Brizo’s data fields are specific to the foodservice industry, allowing you to analyze customer behavior, paths and trends for your business. You can use deep insights obtained from Brizo to power your decision-making process and uncover new opportunities.
