Getting Started With Restaurant Research
Before you begin your research, it’s important to get organized and prepare for the process. Develop a research plan based on your interests and needs, and devote time to gathering up-to-date and accurate information about the market. Here are a few steps you can take to get started on the right foot.
Know Your Audience
Understanding your audience and their needs will help you craft a more targeted research plan. Is your target audience restaurant owners, restaurant technologists, hospitality professionals, industry analysts, or something else? Knowing the exact characteristics of your audience will help you pinpoint the technology and software that they’re looking for and provide value to the market.
Research Available data
Researching data is one of the most important pieces of restaurant research. You need to know the key metrics that are relevant to the restaurant industry, such as customer sentiment, menu trends, cost of acquisition, and lifetime value. The data should be accurate and up-to-date so that you can make decisions based on current trends. Brizo provides you with a board and diverse set of data for deeper foodservice market understanding and analysis. You can use this data to gain insights into menu data and restaurant technology, and make informed decisions about your research.
Evaluate Restaurant Technology Provider
When you’re researching restaurant technology providers, it’s important to assess their products and services. Make sure that the provider is up-to-date with industry trends and has the capability to integrate with existing technology solutions. It’s also essential to make sure they’re reliable and provide customer support for any issues you may have.
Build a Network
Networking with industry experts is key to staying up-to-date with trends in the restaurant industry. Attend conferences and workshops, and reach out to experts online to build relationships and gain knowledge. You can also use social media to connect with other professionals in the industry and have conversations that can provide invaluable insights into the market.
When you’re researching the food service industry, it’s important to devote time and resources to the process. Developing a research plan, understanding your audience, researching available data, evaluating restaurant technology providers, and building a network are all key steps that you should take. With the right information and resources, you can make informed decisions about the restaurant industry to help move your business forward.