PreciTaste navigates the foodservice industry with Brizo as their compass

Impact

Effective customer segmentation for targeted messaging

PreciTaste offers a suite of AI-driven products, each with unique benefits and use cases. Recognizing each operator’s pain points and matching them with the right tools is essential to efficient sales cycles. For example, the operational challenges of a large, full-service restaurant chain differ significantly from those of a mom-and-pop with five or six locations.

The granularity of Brizo’s market intelligence helps PreciTaste segment customers with ease, plus access the corporate-level contact data needed to connect with key decision-makers. These insights enable the sales team to craft succinct, persuasive messaging that resonates with each operator’s needs and goals.

How does PreciTaste pinpoint their ICP for different products with Brizo?

• Focus on freshness: PreciTaste’s innovative vision AI product minimizes food waste and reduces kitchen chaos by monitoring food levels and alerting staff when to prepare more. Targeting assembly-line QSRs like burrito and sub shops, PreciTaste leverages Brizo filters like menu items, ingredients, and even an establishment’s emphasis on “Fresh Ingredients” to zero in on ideal prospects.
• Small but mighty: For smaller chains looking to gain efficiency, PreciTaste’s out-of-the-box solutions can streamline prep and planning work via demand predictions and real-time instructions. Using Brizo’s Chain Size filter, PreciTaste can easily detect small, local chains and add them to their sales pipeline.
• Track that tech: Other PreciTaste tools forecast demand by integrating with a restaurant’s POS system. Brizo tracks what tech an establishment is currently using, making it an invaluable tool for identifying prospects with a compatible POS.
• Fire up the grill: PreciTaste also uses Brizo to search for establishments that specialize in flipping burgers or pancakes. With these locations singled out, the sales team can prioritize conversations around their AI tool designed to optimize grill operations.

Through Brizo, PreciTaste can stay aware of unique operator challenges, deliver compelling messaging to pre-qualified leads, and win more customers.

Strategic scaling across new regions and emerging brands

According to PreciTaste, Brizo really shines with its ability to uncover previously unknown brands, especially smaller chains. As Dave Jarrett, Head of US Sales at PreciTaste, points out: “You can’t just Google ‘New York restaurant brands with 5-15 locations.’” It only takes a quick Brizo search, however, and those exact results are at his team’s disposal.

In addition, frequent data updates keep PreciTaste informed in real time as brands grow and evolve into their target segments. “Brizo understands regionality and emerging brands better than anyone else,” says Dave.

By combining Brizo’s geographic filters with its chain grouping functionality, PreciTaste gains a clear understanding of the type, concentration, and value of chains within different regions. As a fast-growing Series A company, identifying high-potential areas has a direct influence on their expansion strategies. Brizo FoodMetrics plays a pivotal role in guiding their territory planning and hiring efforts as they scale rapidly.

These insights are also valuable for regional trade shows. Before attending the Texas Restaurant Show, PreciTaste used Brizo to analyze local chains and prominent food categories within the Texas market. This research highlighted major regional players and smaller operators alike, improving market clarity and preparing the team to have informed conversations at the event.

A source of truth to save time and reduce manual work

PreciTaste chose Brizo FoodMetrics primarily for its unmatched focus on the foodservice industry, offering detailed coverage no other company provides. The breadth and depth of Brizo’s market intelligence supports both broad and specific prospecting strategies across various customer segments.

Brizo consolidates the information PreciTaste requires into a single platform, eliminating the need for fragmented, ad hoc market research. The team now enjoys more efficient and consistent workflows while saving hours of time: the days of scouring Yelp listings line-by-line are over.

Not only have they eliminated the tedious task of sifting through multiple online sources, but a unified source of insights means the entire team is speaking the same language as they collaborate. Now, PreciTaste can redirect their valuable time and resources toward helping operators solve their challenges.

“I can very, very confidently say that we’re saving hours of work with Brizo compared to our processes before. It has a significant impact on our prospecting time, understanding of the industry, and ability to find new markets.”

Brad Schencker
Account Executive at PreciTaste