Sales teams often rely on a lot of guessing. They make business decisions based on gut feelings or limited info. Their guessing can lead to missed opportunities and wasted efforts. But there’s a better way.
Market intelligence provides data-driven insights that can transform sales teams’ operations. With real-time data, sales teams can understand customer needs, spot market trends, and make informed decisions.
In this article, we will show you how market intelligence empowers sales teams, helping them to be more effective and successful.
Market intelligence offers many benefits for sales teams. It helps them move from guessing to knowing. Here are some key benefits of using market intelligence.
When you know your customers, you understand their needs, wants, and preferences. Sales teams often rely on guesswork and incomplete information without market intelligence and customer feedback.
Brizo FoodMetrics is a market intelligence tool for the foodservice industry. Brizo uncovers preferences, customer behaviors, preferences, and pain points.
With this data, sales teams can tailor their approach to meet customer needs more effectively – which leads to customer satisfaction.
Creating sales strategies becomes easy with a bird’s eye view of the market. Food and beverage manufacturers and distributors can take advantage of this.
They can make data-driven decisions to target food establishments like restaurants, cafes, and more.
With artificial intelligence, they can identify the best markets to focus on, the right times to engage, and the most effective messaging.
Sales teams can focus on high-potential leads and avoid wasting time on low-value prospects. Brizo FoodMetrics makes sales prospecting easier by empowering your salespeople to prospect more effectively.
Using actionable insights and highly refined filters based on key food service establishment attributes, Brizo helps you identify and prioritize the leads most likely to convert, boosting your overall efficiency and productivity.
Let’s say you offer a premium kitchen technology that integrates well with specific POS systems. Using Brizo, you can filter for restaurants that already use compatible POS systems.
This ensures your sales team targets establishments that are more likely to see the value in your product.
Business intelligence in the restaurant industry is still new to many foodservice businesses. You have a chance to be an early adopter.
Stay ahead of your competitors with Brizo FoodMetrics. It helps you pinpoint real-time buying signals from your prospects.
Marketing teams can gather market intelligence data to transform your marketing efforts. Tools like Brizo FoodMetrics make this process easy and effective.
Brizo FoodMetrics is a powerful tool designed for the food service industry. It offers a range of features to help you gather and use market data.
By signing up, you get access to over 2.1 million foodservice establishments. This includes restaurants, cafes, bakeries, donut shops, general stores, and more. You can analyze over 2.5 billion menu items and 1,100+ technology stack details from the US, Canada, Ireland, and the UK.
Brizo makes it easy to filter data by various criteria. You can filter by:
Imagine your sales team learns about the technology that successful industry leaders use, like a specific POS system.
By knowing which POS system these leaders use, your team can adopt the same technology. This could enhance their effectiveness and help them achieve similar success. Brizo FoodMetrics provides this type of valuable insight, allowing you to stay competitive and improve your sales strategies.
The screenshot of the “Technologies” filter shows various categories, such as administration and operations, automation, business intelligence, customer experience, delivery, and more. By selecting the “Point of Sale Systems” filter, you can pinpoint which POS systems are popular among successful foodservice establishments.
Once you have this information, your team can explore how these POS systems contribute to business success.
The foodservice business has become very competitive. But with tools like Brizo FoodMetrics, it has also become easier to stay ahead. Market intelligence helps you understand your customers, develop better strategies, boost efficiency, and gain a competitive edge.
Don’t get left behind. Start using Brizo FoodMetrics today. Discover how the right data can transform your sales efforts and give you the upper hand.
Start your free trial now and see how Brizo can help you succeed in the fast-paced foodservice industry.
