data solutions are growing in both complexity and relevance for the food service industry. Innovative technology solutions are key to enabling merchants and restaurateurs to stay competitive in the ever-changing market. Consequently, user research and insights are essential to inform technology innovations, research new opportunities, and create successful products. Navigating the dynamic landscape of foodservice can be tricky, but Brizo’s platform is here to help.
Data-led insights into the food service market are key to gaining a comprehensive understanding. Brizo uncovers information about regional trends, menu items, and competitors for deep market intelligence that helps uncover new opportunities. With detailed access to industry data like purchase histories and ordering patterns, Brizo’s platform enables competitive intelligence and sales prospecting. In short, getting started on restaurant user research solutions means using Brizo’s platform to benefit from valuable industry insights.
The research process is not a linear one, however, and is instead composed of different stages requiring different types of market intelligence. In order to get started on user research, it’s important to identify the data points that are important for your team and objectives. To access the most pertinent and valuable market insights, first determine the type of data you are looking to collect.
Sales Prospecting
Sales prospecting is a process of research to identify prospective new customers and target them with sales campaigns. In the food service industry, research is essential to identify which customers to focus on and what product offerings they would be interested in. Brizo’s platform offers in-depth menu data and restaurant tech coverage, enabling merchants and restaurateurs to research and identify potential customers. This data is invaluable not only for acquisition but also for strengthening existing customer relationships.
Marketing to the foodservice market
The food service industry is large, complex, and ever-evolving. Leverage Brizo’s platform to gain comprehensive industry insights and build strategic campaigns that convert and close more leads. Establishing an understanding of customer preferences, key competitive players, sentiment within the industry, and regional trends are all critical to successful marketing.
Find Kitchens & Expand Operations
In order to scale efficiently within the food service industry, it’s essential to find the right kitchens to partner with. Brizo provides an abundance of data to achieve the best results, with access to delivery volumes, pricing models, customer demographics, and menu trends. Accurate and actionable data within the platform allows brands to make informed decisions about where to set up new kitchens and how to improve existing operations.
Data Enrichment
Data enrichment is the process of tying together different data sources to provide more comprehensive insights and obtain useful insights. In the food service industry, data enrichment is essential to maintain a competitive edge. Brizo’s platform provides exclusive data to inform more accurate decisions and optimize existing systems.
Final thoughts
Restaurant user research solutions are essential to remain competitive within the foodservice market. Brizo offers a unique data set for deeper market intelligence and analysis. Leveraging insight into regional trends, menu items, and competitors, restaurateurs can build data-driven strategies for sales prospecting, marketing, and kitchen expansion. Accurate and fast access to data for sales intelligence, competitive intelligence, and marketing intelligence is essential for success. Equipping your team with the most comprehensive data set available will ensure you remain ahead of your competition and continue to grow your business.
