Many businesses today are turning to ad intelligence platforms to better understand the current market and trends in the restaurant industry. With data-driven insights, businesses can obtain essential information to support marketing, sales, and operations. However, navigating the foodservice market, particularly when expanding a franchise, can be overwhelming for even the most experienced of marketers. That’s why understanding the basics and how to get started on ad intelligence platforms can be an advantageous and even necessary move for any restaurant franchisor.
First, it is essential to use the platform’s data and consumer insights to maximize potential customer reach. By tapping into predictive analytics, businesses in the foodservice industry can gain the most comprehensive understanding of the foodservice market. This allows franchises to explore a variety of potential consumers, rather than just focusing on one subset of the population. Utilizing this data will allow franchises to target their marketing campaigns based on location-specific factors such as income level, age, and household makeup.
Equipping the sales teams of your restaurant franchise with this data-driven insight can be a major game-changer in the foodservice industry. This includes leveraging customer profiles and data points such as restaurant aggregates, tracking changes in consumer behavior, and understanding purchasing habits. This intelligence is beneficial in conducting campaign analysis and creating effective and targeted marketing strategies. Furthermore, such data can be used to measure performance, and in turn, franchises will be able to compare their strategies to the competition and make necessary amendments.
When expanding operations, franchises should consider ways to reduce operational costs and streamline production. Ad intelligence platforms provide a unique opportunity to find kitchens and refine product innovation. By researching the local food culture and understanding the latest trends, restaurant franchises can expand locations based on accurate market intelligence informed by data and consumer insights. Additionally, companies can enhance their data systems with deeper market insights to boost their confidence in their decisions about expanding locations.
Finally, when looking to close more leads in the foodservice market, it is important to consider data enrichment. Ad intelligence platforms offer valuable insights into the different kinds of customers that consumers may interact with as well as their needs. Companies can use this information to highlight areas of improvement or to identify areas in which they are struggling. Doing this will help to better understand consumer preferences, increase customer engagement, and ultimately enhance their sales efforts.
Overall, by utilizing the vast amounts of data available from ad intelligence platforms to their fullest potential, restaurant franchises will be able to make better business decisions both in terms of marketing and operations. The data provided from these platforms can help to improve campaign management as well as support the expansion of franchises. To get started on ad intelligence platforms, use the data and insights to optimize customer reach, equip sales teams, find kitchens and expand operations, and ultimately enrich their data systems.
