Challenge
Bbot primarily engages with restaurants using a blend of email marketing and outbound calling. In the past, they had trouble building clean, current prospect lists. The data providers they worked with were unreliable; not specific enough to the hospitality industry; or didn’t play well with Bbot’s CRM. These factors made it more difficult and time-consuming to generate high-quality leads.
Solution
Through their partnership with Brizo FoodMetrics, Bbot has tapped into a vast reservoir of market intelligence tailored to the foodservice sector. Their sales strategy is now guided by the in-depth, up-to-date data and insights unlocked through Brizo. According to the Bbot team, these actionable insights “fit us, and who we target as a customer, perfectly.”
Impact
Bbot’s outreach campaigns span the entire foodservice industry, from enterprise accounts and large chains to small independents. Using Brizo’s granular search filters and easy-to-use visualization tools, Bbot can quickly refine search criteria and analyze each segment.
Brizo’s robust market intelligence platform has enabled Bbot to:
- Use precise, accurate establishment filters to refine prospect lists and create highly-targeted campaigns
- Measure current market activity through establishment review and ratings data
- Conduct competitive analysis by visualizing market penetration of similar payment solutions
Leveraging Brizo’s targeted insights, Bbot is now enjoying the sweet success of:
- Improved conversion rates with refined lead targeting and rigorous data-driven prequalification
- Enhanced team productivity, reducing prospecting effort and accelerating the sales cycle
- Efficient and effective market segmentation, enabling pinpoint accuracy in targeting
Ready for a taste of Brizo’s fresh insights?
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