Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
As the restaurant industry grows at a rapid pace, there is a pressing need to understand the trends driving this growth. restaurant technology providers can use powerful data insights to gain a comprehensive understanding of the foodservice market, allowing for accurate sales prospecting, effective marketing campaigns, and innovative operation expansion. Brizo provides a robust and comprehensive set of data that allows users to ascertain the foodservice market status in-depth, and analyse it from multiple angles.
Sales Prospecting and Lead Generation
Fast-growing restaurants often need efficient strategies to identify and capture sales leads. And by taking advantage of the advanced analytics capabilities within the Brizo suite, restaurant technology providers and their sales teams can form effective prospects and develop targeted pursuits that result in higher close rates. For example, the data can be used to identify high-potential and most profitable sectors in certain regions, evaluate the market size and its competitive landscape, and proper segmentation of contacts with customised messaging. Furthermore, the data can also be used to predict the anticipated market share for a particular sector providing better sales forecasting and planning.
Marketing Strategies
In addition to sales leads, restaurant technology providers need to use data-driven insights to create marketing campaigns that are effective in converting leads to customers. This involves deploying data-led strategies to target the right market segment, create messages that are specific to them, and construct strategic partnerships with influential stakeholders. The data offered by Brizo allows users to understand industry trends, the pain points of a particular sector, and the areas of improvement to ensure customer loyalty. Furthermore, leveraging uplifted customer profiles on Brizo can ensure that the marketing team has the most comprehensive and most up-to-date understanding of the food service environment, enabling them to target strategies that are tailored for specific needs, wants and interests.
Expanding Operations and Production
The data also provides unique insights into the capabilities of fast-growing restaurants. This allows restaurant technology providers to ascertain operational and resource requirements, as well as look at various options for production and distribution. Brizo helps them to access to reliable and actionable industry analytics that can assist in mitigating risks and streamlining the process of innovation, allowing for smarter decisions that result in the most effective and cost-efficient expansion.
Data Enrichment
Finally, restaurant technology providers can leverage the insights provided by Brizo to enrich their systems and databases to ensure that all decisions are supported and informed by thoroughly researched and reliable market-level insights. Enhanced customer profiles on Brizo help to ensure that all strategic moves are underpinned by the latest industry figures, giving users the confidence to make decisions that are expected to yield the most returns and unlocks the potential of fast-growing restaurants.
The restaurant technology industry is evolving and restaurant tech providers need to stay on top of the latest trends and analytics. Brizo’s comprehensive suite of data tools provides the best means to achieve that. It arms users with data-driven insights that can provide a thorough understanding of the food service market, and also facilitates the process for sales prospecting, marketing, expanding operations, and data enrichment, allowing for the highest yields from fast-growing restaurants.
