Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
In order to stay ahead in the competitive foodservice market, data providers need to take advantage of the latest analytics tools. Data analytics can provide invaluable insight into customer preferences, competitor capabilities, and the broader foodservice market. At Brizo, we offer a comprehensive set of analytics tools to help unlock the potential of the foodservice market.
Understanding the insights offered by our analytics platform begins with understanding the different components of the foodservice market. This includes breaking the market into sectors such as catering, quick-service restaurants (QSRs), full-service restaurants, hospital and care facilities, schools and universities, retail, and more. It also can be broken down by region and state. Insights can also be gained by investigating purchasing habits and consumer preferences. For example, understanding the specific types of ingredients that customers prefer can provide invaluable intelligence about what recipes to feature on a menu.
Sales prospecting is a key element of our analytics platform. Using our data, restaurant technology providers can locate potential customer targets, taking advantage of insights such as menu items, pricing, location, competitors, and more. This helps to build a targeted list of contacts and develop an effective sales pipeline.
In addition to sales prospecting, our analytics tools can be used for comprehensive competitive intelligence. This helps to uncover trends in the foodservice space and provides insight into which ingredients, dishes, and styles of cuisine are performing well. An understanding of what is selling well, where it is selling, and how much it is selling for can help restaurant technology providers to develop their own offerings that fill gaps in the market.
Finally, our analytics platform contains data enrichment capabilities. This allows restaurant technology providers to enrich their systems with additional industry insights, and make decisions with increased confidence. This includes making use of unique data fields such as total sales per employee and supplier/vendor costs.
Our analytics platform can be an invaluable tool for restaurant technology providers looking to gain an edge in the foodservice market. With insights covering sales prospecting, competitive intelligence, and data enrichment, our platform helps providers understand customer preferences, uncover competitor trends, and make decisions with confidence.
