Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
Restaurants have been a pillar of the American dining culture for nearly a century. Whether you’re visiting a local diner or hopping into a food truck, the collective appetite of the country has been documented and well-satisfied. But as the industry continues to rapidly expand in all forms, restaurant owners need access to market insights, sales research, and data enrichment to stay ahead of the game.
Brizo provides a suite of pasta base data solutions that enable restaurant leaders to make smarter decisions about their business. Offering a range of solutions dedicated to understanding the industry and visibility into menu items, regional markets, and restaurant technology, Brizo helps power the future of the foodservice industry.
Sales Prospecting
With the power to identify and prioritize promising target accounts, sales teams can maximize their resources and close more deals. By providing an understanding of regional markets and buyer practices, sales teams can quickly find the right accounts and pinpoint which prospects have the potential to convert to long-term clients.
The unique data fields provided by Brizo allow sales teams to prospect more efficiently and accurately. As trends, menus, and targets become more diversified in the industry, the ability to access timely information can be the difference between success and failure.
Marketing to the Foodservice Market
As countless restaurant brands continue to search for ways of standing out in ultra-competitive markets, marketers need a comprehensive look into the industry’s trends to craft their message. By leveraging customer insights, intelligent segmentation, menu mapping, and tech coverage, marketers can understand what’s resonating the most and create meaningful connections with consumers.
Data that Brizo provides can guide marketers in optimizing campaigns and uncover untapped targets. By accounting for the latest trends among chefs, restaurant owners, and buyers, brands can tailor their messaging to restaraunts more efficiently and drive higher ROI across campaigns.
Find Kitchens & Expand Operations
From food trucks to award-winning restaurants, restaurant owners are constantly looking to expand their reach and launch new concepts. Brizo’s insights into restaurant technology, location analytics, and sales intelligence gives restaurant operators the necessary ingredients to start or grow a business.
Data on restaurant locations, kitchen layout, and local cuisine allow operators to gain an edge on the competition and identify potential points of expansion. With this information, restaurant teams can strategically understand regional areas and pick the right kitchens to ensure their service can manage production costs, consistent execution, and maintain customer satisfaction.
Data Enrichment
As the foodservice market continues to evolve, restaurant owners need deeper analytics to help build more comprehensive strategies. By enriching operational systems with more detailed data points, Brizo provides restaurant owners a better understanding of their market’s average unit volume, menu insights, and regional trends so they can make informed decisions on their next move.
Beginning with accurate restaurant insights, Brizo can build out data models that help owners predict consumer’s preferences and better plan for the future. With predictive technology, restaurant owners can gain an in-depth understanding of their customer needs and respond to shifts in the industry faster than ever before.
At Brizo, our account based data service is designed to give restaurants the smart data insights they need to make better decisions for their business. Our goal is to provide the industry with the tools to help operators understand the foodservice market so they can roll out successful strategies and launch new concepts with confidence. With the right data and research, stakeholders can analyze and interpret trends to gain a richer view of their marketplace and uncover more competitive opportunities.
