As technology continues to rapidly evolve, more opportunities have opened for suppliers and restaurateurs to take advantage of data-driven insights and analytics for decision-making. With the emergence of deep analytics comes the need for utilizing data in an appropriate way that leads to maximum business success. Technology in the foodservice industry has seen a boom in recent years and marketers and suppliers now more than ever need to be able to access custom data sets and proprietary analytics to stay ahead of the competition.
That’s why Brizo has introduced its market analytics platform, designed to give users access to powerful food service market insights and industry data to make informed decisions about their marketing and sales strategies. With Brizo’s platform, restaurants, suppliers, and manufacturers can easily gain superior visibility into customer and prospect databases to gain unparalleled insights, empowering them to strategically expand their operations.
Sales Prospecting
The key to success in the foodservice market is having the right sales intelligence. With the help of competitive intelligence and marketing intelligence, marketers and suppliers can use data-driven insights and analytics to develop a powerful sales prospecting strategy. With Brizo’s platform, sales teams are equipped with the tools to identify opportunities for sales success early on.
Using the platform, sales teams can instantly access prospects’ detailed contact information, get to know their preferences, identify relevant synergies from past customer relationships, and track their sales performance with powerful analytics. By gaining access to industry data from sources such as menu data, restaurant tech coverage, and consumer spending, sales teams can easily identify ideal customers and initiate meaningful interactions with them.
Marketing to the Foodservice Market
With the help of technology, Brizo’s user-friendly platform provides marketers and suppliers the power to understand consumer behaviour in the foodservice market and target the right customers with the right messaging. Use the platform to identify the ideal customers you want to target and influence.
With its proprietary analytics, marketers and suppliers can leverage data to plan, launch, measure, and adjust effective campaigns that attract, convert, and close leads and be successful in the market. With the help of consumer spending data and detailed contact information, you can easily segment your target audience and create personalized messages that align with their preferences and needs. This allows you to conduct targeted campaigns according to your customers’ needs and have more meaningful interaction with them.
Find Kitchens & Expand Operations
For people working in the foodservice industry, Brizo helps streamline production innovation and makes expanding the brand convenient and achievable. Our platform provides unprecedented insights into restaurant data so you can find state-of-the-art kitchens with optimal production capabilities while also boosting revenue across multiple locations.
Data Enrichment
Data analytics are essential for making informed decisions. Our data-enrichment capabilities leverage artificial intelligence and deep analytics to provide accurate restaurant intelligence and customer data. By providing a comprehensive understanding of the restaurant market landscape, our platform offers more comprehensive insights than ever before.
The Brizo market analytics platform is a one-stop-shop for gaining rich data and insights into the foodservice market. Through its powerful data-driven insights and analytics, the platform offers an unprecedented level of insight into customer and prospect databases, empowering suppliers and restaurateurs to make smart decisions. Whether it’s competitive research, sales prospecting, marketing or even expanding their operations, Brizo has the right tools to move their business forward in the current market.
