Since the restaurant industry’s growth has been accelerating over the past two decades, as more restaurants have become established, the competition for customers has become increasingly fierce. To survive on the market, restaurants must be able to identify emerging trends and emerging competitors, and that requires access to comprehensive competitive market intelligence. With the right data, restaurant operators can make better and more informed decisions on how to operate their businesses and target their customer base more effectively.
Brizo is a data-driven solution for restaurants to better understand the food service industry and to gain targeted insight into the food service market. Our platform provides users with robust data that includes in-depth menu data and restaurant tech coverage for sales prospecting and marketing purposes. With intuitive filters and sophisticated algorithms, Brizo can help restaurants to make the most well-informed decisions aided by accurate data and market intelligence.
To help equip sales teams with relevant customer data and abreast of the market trends, Brizo offers sales prospecting in the foodservice market. With insights into customer preferences and behaviors, sales teams can build and target a more strategic approach to engage with customers and capture more leads. With data-driven insights and advanced analytics, sales teams will be able to have a better understanding of their customer base, as well as supporting sales initiatives.
Marketing teams can also take advantage of the data-led industry insights offered by Brizo in order to create more effective campaigns and to engage customers. Marketers can use the data to uncover insights on the preferences of their customer base, such as what type of dishes they prefer, the frequency that customers visit their outlets, or even what mode of payment they prefer. With greater understanding of customer behaviors, marketers can create campaigns that are said to resonate well with the target audience, leading to more effective campaigns and subsequently, more closed leads.
In addition, new restaurants can use the Brizo platform to find and evaluate new opportunities in the market. Brizo’s database can help them to explore new locations and evaluate their viability. This data can provide kitchen owners with a greater perspective on the market and potential sources of opportunities that can increase their production innovation. At the same time, such information will equip kitchen owners with the important metrics and indicators that they need to strategically expand existing businesses or create new ones.
Finally, Brizo can provide data enrichment features to enhance existing business systems with more comprehensive market information. With more detailed and accurate data, restaurant operators can make decisions regarding their business operations with more confidence, as the decisions they make are based on data-driven insights.
Brizo is a powerful tool for restaurants to gain greater insights into the food service market and to make decisions with ease and confidence. With comprehensive menu data, restaurant tech coverage, data to support sales and marketing activities, and data enrichment features, Brizo can help restaurants to stay ahead of the competition.
