Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
Have you ever considered the power and potential of restaurant-driven data? Whether you’re a restaurant technology provider, a foodservice marketer, a food manufacturer, or a research analyst – restaurant data provides a trove of info to gain a better understanding of the changing face of the industry.
To truly unlock the value of restaurant data, one should take a deeper dive into the concept of account based data services for restaurants. Before jumping into a discussion of this topic, let’s provide some context through a review of how restaurant data comes into play across various sectors.
The foodservice industry consists of many different players, all of whom need to make sense of the data at their disposal. Restaurant technology providers must identify system inefficiencies, equip their sales teams with data-driven insights, and tackle production innovation. Foodservice marketers must understand the industry’s changing trends and use that knowledge to drive leads and conversions. Food manufacturers must expand their operations of the area in which they operate. Finally, research analysts must properly study the current market landscape to provide data-enriched insights.
With all these perspectives in mind, let’s define account based data services for restaurants. Account based data services are designed to capture and store all restaurant-related financial information, operations, and activations into a single identifiable customer account. By having a deeper understanding of an individual restaurant’s needs and customer base, account based data services can provide powerful data-driven insights corrective insights and recommend strategies to better maximize restaurant performance.
To dive deeper into the concept of account based data services, consider two vital components that should be taken into consideration when evaluating data services options: unmatched data & high-powered analytics.
First, unmatched data should be considered as it allows restaurants and marketers to gain actionable insights for highly targeted marketing and prospecting. For example, Brizo’s unmatched data provides a broader and deeper set of data points specific to the foodservice industry. This includes comprehensive menu item coverage that no other solution can boast and a wide array of restaurant tech coverage, including an interactive bot for an optimized user experience.
The second component to consider is high-powered analytics. Being able to use comprehensive data to better understand the foodservice industry is critical for all players mentioned above. High-powered analytics give restaurants the ability to gain helpful insights to better equip their sales team, create data-enriched marketing strategies, and conduct more accurate research and prospecting.
Ultimately, by having access to comprehensive data and powerful analytics, restaurant owners, marketers, and analysts reduce risk and arrive at better business decisions faster. Account based data service providers give restaurants the ability to understand their customer base in greater detail, track performance in real time, and quickly identify opportunities for growth and improved efficiency.
Leveraging account based data services for restaurants is a necessity in today’s foodservice industry. As customers become more demanding and restaurant operations become more complex, having access to reliable and comprehensive data can be the game-changer in the success or failure of a restaurant’s performance.
