Forget menus, restaurant tech and foodservice market insights: food distributors in the United States now have access to an even more powerful data tool – Brizo. But how does it help optimize foodservice sales and marketing efforts, and what can food distributors gain from this wealth of account-based data?
Founded in 2017, Brizo is a cloud-based data analytics platform and an AI-driven sales data solution focused on accelerating foodservice market understanding, research and prospecting. The platform provides food distributors with comprehensive data points to develop customer insights and identify promising prospects. For instance, it allows distributors to zoom in their search results with criteria such as location, cuisine, sales volumes, and chain-level operations and affiliations.
The key feature of the platform is its ability to integrate contact data and analytically develop decision-making insights into market trends, consumer preferences, sales patterns and customer segmentation for targeted targeting. Through quick and efficient search options such as auto-population by menu item, store size and other features, sales teams can quickly refine and optimize the prospecting process. Furthermore, with key customer records easily available, sales teams can create deliberate customer segmentation for precision outreach.
Precise customer segmentation goes hand-in-hand with marketing automation. Brizo’s integrated sales tools helps food distributors exercise campaign optimization with split testing capabilities, demographics-based segmentation and analytics measure ROI and viewership trends from web traffic in real-time.
The platform’s AI-driven analytics engine is also proving to be a valuable asset in the kitchen. With Brizo’s “kitchen trends” analysis, food distributors can leverage the platform’s visualization services to identify how different trends such as regional cuisine or nutrition are changing kitchen operations. Restaurateurs can also benefit from the platform’s “discovery” insights to learn about the customers that are most likely to purchase their product.
Not to mention Brizo’s data enrichment capabilities. The platform’s expanding library of market segments helps sales teams to supplement existing data with reliable indices like sales trends, pricing and customer loyalty by region or market size. This feature enables target data insights to be presented without the worry of possible frauds or false information. Similarly, Brizo’s database also ensures the validity of customer data such as contact numbers before downloading it to external systems, thus minimizing the risk of imprecise and incorrect leads.
Overall, Brizo’s comprehensive data set equips food distributors with the insights they need to understand the foodservice market in a precise and informed way, helping them better engage with customers and potential prospects.
