Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
For restaurant owners and managers, there’s a growing need to understand the powerful insights and analytics that exist in the data platform tools available to them. Restaurants are now able to track customer traffic, purchasing habits, promotions, food preferences, and other essential aspects of their business in real time. To stay competitive in today’s market, having access to this valuable customer data is essential, and what’s more, having the right tools is key in transforming that data into meaningful and actionable business intelligence that can be used to grow and develop the restaurant.
Brizo is one such data platform tool that provides an extensive array of data for restaurants. The data insights supply restaurants with unparalleled research and prospecting of the foodservice market, including unique data fields specific to the industry while also providing valuable insights into food menus and restaurant tech coverage. Below, we’ll take a look at the various ways restaurants can benefit from using Brizo and similar data platform tools.
Sales Prospecting
One of the ways restaurant owners and managers can benefit from customer data platform tools is by equipping their sales teams with data-driven insights and analytics. This type of data can give restaurant sales teams a more comprehensive understanding of who their most profitable customers are, as well as more knowledge on ideal customer targets for potential growth. With a complete data-driven view of the foodservice sales market, teams can gain greater insights into their customer base, what resonates with them, what drives them to purchase, and what factors motivate them to return.
marketing to the Foodservice Market
Data platform tools also benefit foodservice marketing teams. With sobering insights into the foodservice sales market spot on, marketing teams can craft truly effective campaigns and tactics that will draw in potential and existing customers. This type of data is particularly helpful in building relationships with customers, as it allows restaurants to target the right audiences with relevant campaigns that resonate and convert those audiences into rewarding customers.
Find Kitchens & Expand Operations
Data platform tools can also help restaurant owners and managers when it comes to streamlining production innovation and strategically expanding their brand using foodservice market intelligence. With detailed and comprehensive data, restaurants can identify potential customer groups and geographic areas that offer the best possible growth opportunities while also accurately assessing the food service industry’s trends and consumer demands.
Data Enrichment
Lastly, data platform tools provide valuable data enrichment that restaurants can use to make more informed and definitive decisions. Having an active and viable process for data enrichment allows restaurants to enhance their systems with more detailed and comprehensive insights into the market, such as data on local and international tastebuds as well as detailed analytics into consumer preferences.
There’s no doubt that data platform tools are a powerful asset for restaurants, and when used properly, can equip restaurant owners with invaluable insights that will help them grow and succeed above their competitors. By having the right data platform tools and insights into the foodservice sales market, restaurants can fuel their growth while staying competitive in an ever-changing market.
