The foodservice industry is rapidly changing with the emergence of new technologies and heightened consumer demand for fresher menu choices and greater convenience. Uncovering and understanding today’s foodservice market is paramount for any restaurant technology provider aiming to inform and equip their clients.
Brizo’s data-driven insights offer a board and diverse set of data allowing restaurant technology providers to research and prospect the market with unique data fields specific to the food service industry. Our data-driven insights provide restaurant technology providers with unparalleled insights to meet the growing customer demands.
In this article, we’ll explore the power of Brizo’s data-driven insights and how these insights provide restaurant technology providers the opportunity to strengthen their sales, enhance and target marketing strategies and streamline their operations.
Sales Prospecting in the FoodService Market
Increasing sales is a never-ending adventure for most companies. With Brizo insights, restaurant technology providers have the opportunity to become more informed with restaurant data such as menu items, delivery and catering trends, integrations and customer behaviors. Our insights provide restaurant technology providers with a better understanding on which businesses have the highest sales potential and help build stronger, more effective sales strategies.
With Brizo’s foodservice market insights, restaurant technology providers can:
•Identify target restaurants and preference-based customers
•Gather market-specific data to maximize sales
•Decipher customer insights and make data-driven decisions
•Build marketing campaigns and strategies
•Analyze ingredients and cuisine preferences
Marketing to the Foodservice Market
With a better understanding of customer trends, restaurant technology providers are able to create and personalize highly targeted marketing campaigns. Brizo foodservice market insights provide preaching points to effectively market and communicate to the right customers. Our insights allow you to create more integrated and engaging campaigns that are more likely to encourage conversion.
With Brizo, you can:
•Discover which menus and ingredients are trending
•Leverage market-specific data to build relevant communications
•Personalize campaigns based on customer preferences
•Automate marketing strategies
•Analyze customer behaviors and sentiments
Find Kitchens & Expand Operations
Conducting smooth and streamlined production innovation helps restaurant technology providers grow the longevity of their operations. By understanding the in-depth menu data and restaurant tech trends, restaurant technology providers can make better informed decisions and focus on optimizing their resources.
Brizo leads the industry in spotting the most viable consumer trends and provides restaurant technology providers with the data-driven insights to strategize their brand expansion. With Brizo, you can:
•Gain competitive advantages
•Optimize advertising channels
•Understand food costs and menu composition
•Gather insights on location and cuisine assignments
•Spot restaurant tech trends
Data Enrichment
Credible data is essential when making decisions with confidence. Brizo’s data-driven insights provides restaurant technology providers with the ability to unlock valuable industry information tailored to their needs. Data enrichment allows restaurant technology providers to discover and understand the underlying trends that determine menu, ingredients trends and restaurant technologies.
Restaurant technology providers can:
•Integrate cutting-edge technologies
•Make informed decisions with data-driven insights
•Gather data-driven insights for expansion
•Make decisions based on market-specific data
•Uncover future trends and potential leads
Discover the power of data-driven insights with Brizo and equip your sales team with the market intelligence to make better decisions while finding kitchens and expanding operations. By diving deep and understanding the underlying trends that are essential in the foodservice market, the opportunities to customize marketing strategies to drive conversions or unlock profitable market segments, is now made easy. Restaurants can now benefit in making informed and enlightened decisions with data-driven insights from Brizo.
