If you’re looking to expand your restaurant or franchised food business, you’ve likely heard of account-based data services for restaurants. A powerful tool for gathering insights on the foodservice market, these data services provide in-depth menu analysis, restaurant technology coverage, and data-driven sales prospecting of the foodservice market with unique data fields specific to restaurants. Brizo – a leading provider of such data – helps you to gain a competitive edge and strengthen your odds of success by leveraging its insights to attract, convert, and close more leads in the foodservice industry.
In this article, we’ll provide an overview of account-based data services for restaurants, how they can benefit your business, and how to make the most of them. Let’s explore this together.
What Exactly is Account-based Foodservice Data Services for Restaurants?
Account-based data services for restaurants are comprehensive market intelligence tools that allow you to have greater insight and visibility into the foodservice industry. They help with sales/marketing prospecting and offer insights on local food trends and data enrichment. They provide useful insights that enable you to make more informed decisions and develop targeted strategies.
Some of the key benefits of using these data services include but are not limited to:
Detailed menu analysis: These services feature sophisticated menu analysis and reporting tools to get an in-depth understanding of various menus, including ingredient/dish composition, portion/serving sizes, pricing information, etc.
Targeted research and prospecting of the foodservice market: These services provide unique data fields specific to the food service industry, including key contact details and types of cuisines served, to help you tailor your research for maximum precision and accuracy.
Restaurant tech coverage: Get an in-depth look at the latest technologies used in the restaurant industry to improve efficiency, customer engagement, and more.
Data-driven insights and analytics: Highly targeted sales and marketing campaigns rely on data-driven insights and analytics to refine strategies and move the needle.
Find Kitchens & Expand Operations: Streamline production innovation and strategically expand your brand using this type of market intelligence.
Data Enrichment: Enhance your systems to make decisions with greater confidence.
How to Make the Most of These Services
Now that you’ve gotten a better understanding of account-based data services and their benefits, let’s look at how you can make the most of them. Here are a few tips you can use:
Focus on your USP: Make sure to hone in on your business’ Unique Selling Proposition (USP). This will help you to stand out in the crowded foodservice market and ensure that you’re targeting the right audience with your marketing efforts.
Research & Understand Your Target Audience: Leverage market intelligence tools to help you get a better understanding of your target market. Knowing their likes and dislikes, preferred food items, budget, etc. can help you create targeted campaigns to reach this audience.
Build an Optimized Website: Make sure to create a website that’s optimized for mobile use and provides useful information about your business to your target audience. Having a great website can go a long way in increasing your brand’s reach.
Track Industry Trends & Events: Stay up to date with industry trends and learn more about events, competitions, etc. related to the foodservice industry. Tracking these trends will help you create more effective strategies to grow your business.
Test & Monitor Your Strategies: Track the performance of your strategies and make sure to continuously monitor the effectiveness of your campaigns for optimal results.
Related Resources
By using an account-based data service for restaurants, you can get more insight into the foodservice industry and gain a competitive edge. However, it’s important to understand how to make the most of these services for your business. Have any further questions or need help getting started? Don’t hesitate to reach out to Brizo – a leading provider of market intelligence tools and account-based data services – for more information.
