How to Track Key Menu Metrics for Foodservice Success

Track Menu Metrics

Ever wondered what makes some menus more successful than others? It’s all in the metrics. Key figures like food cost percentage, dish popularity, and customer feedback can significantly influence your foodservice operation’s profitability and efficiency.

Yet, understanding which metrics to track can be daunting for many in the food industry, leading to missed growth opportunities.

In this article, we’ll explain how to pinpoint and utilize these metrics to fine-tune your menu, boost efficiency, and enhance profitability.

Key Menu Metrics to Track for Foodservice Success

For those in the supply chain, manufacturing, and restaurant technology sectors, understanding menu metrics can help you better serve restaurants.

Here are the key metrics that determine success:

Food Cost Percentage: The Foundation of Menu Profitability

Food cost percentage is critical in determining the profitability of menu items. It’s calculated by dividing the cost of creating a dish by its selling price. A lower percentage means higher profitability, guiding decisions about pricing and menu design.

For example, if a dish has a high food cost percentage of 40%, 40% of the selling price is used to cover the cost of ingredients, leaving a smaller margin for profit.

On the other hand, if a dish has a low food cost percentage of 20%, it means that only 20% of the selling price goes towards covering the cost of ingredients, allowing for a higher profit margin.

Menu Item Popularity: Know What Sells

Tracking which menu items are top sellers and which are not can inform numerous operational decisions. This metric is crucial for menu optimization, inventory management, and marketing strategies.

For example, if a restaurant tracks that its vegetarian options are consistently the least popular items on the menu, it may decide to either revamp its vegetarian offerings or allocate more resources to promoting and marketing those dishes to increase their popularity and boost sales. This data-driven approach allows the restaurant to make informed decisions about menu changes, inventory management, and marketing strategies to maximize profitability.

Average Check Size: Maximizing Revenue Opportunities

The average check size metric provides insights into the overall spending behavior of customers. Increasing this metric can significantly boost revenue without necessarily increasing foot traffic.

Customer Feedback: The Voice That Guides Improvement

Online reviews and social media comments can provide a wealth of information about customer satisfaction and menu preferences. By analyzing online reviews and social media comments, foodservice providers can gain valuable insights into customer satisfaction and menu preferences.

They can identify trends, pinpoint areas for improvement, and make informed decisions about menu changes or promotional strategies. Feedback helps you improve the dining experience and meet customer needs.

How Brizo FoodMetrics Can Help Track and Analyze Menu Metrics

Brizo FoodMetrics is the best market intelligence platform to help you create an effective menu strategy. This is how Brizo transforms menu analysis:

Simplifying Data Analysis with Brizo

Enhancing Sales and Marketing Strategies

Operational Excellence with Data Enrichment

Driving Growth Through Market Intelligence


Now you know that tracking the right menu metrics isn’t just about data; it’s about unlocking your foodservice business potential. By leveraging these insights and strategies, you can make data-driven decisions that can lead to greater efficiency, profitability, and satisfaction.

Looking to get more insight into your menu’s performance? Let Brizo FoodMetrics help you achieve data-driven success. Sign up for your FREE trial today.