In today’s competitive restaurant industry foodservice operators are finding themselves overwhelmed with data analytics. With so many options to consider, trying to decide on the best course of action can be a daunting task. This article is intended to provide insight into the top 10 things to consider when selecting a restaurant PR analytics app.
Data insights are invaluable in the foodservice industry and harnessing the power of restaurant PR analytics can help operators make informed decisions and optimize processes. With the right tool, restaurants can access market insights to inform any and all areas of their operations and push business forward.
Before selecting a Restaurant PR analytics app it’s important to understand the details of different platforms, and the data insights they provide. To determine which app will best meet the needs of your restaurant, be sure to consider these following factors:
1. Access to Near Real-Time Data. Not all apps offer near real-time data. In order to give restaurants the most up to date insights app should offer near real-time data to ensure accuracy and provide significant trends for data analysis.
2. Report Customization Ability. A restaurant PR analytics app should allow users to customize reports, as well as provide specialized reports. This empowers restaurants to make changes to their reports, merge reports, compare data and develop specialized reports.
3. Customize Dashboard. A restaurant PR analytics app should include an interactive dashboard that is tailored to the user’s preferences. This allows restaurants to customize what data they see and track the most important metrics for their business.
4. Ability to Compare Data. Comparisons are essential to understanding data trends. A restaurant PR analytics app should allow the user to easily compare data across regions, market segments, competitors, and timeframes, to assess patterns, uncover trends, and make informed decisions.
5. Easy-to-Read Visualizations. A restaurant PR analytics app should not only provide users with data analysis, but also allow for easy-to-read visualizations. This is important for quickly identifying trends, key drivers, and opportunities.
6. Alerts and Automation. By leveraging timely alerts and automatic reminders an app should allow users to stay ahead of the curve. Automatic alerts let restaurants know when certain thresholds are met and offer a quick response.
7. Comprehensive Support Library. Find an app with a comprehensive support library and access to a variety of helpful resources. This could include tutorials, workshops, webinars, forums, and more.
8. Understandable Language. One important feature to look for is an app that uses language that is understandable. Apps that are straightforward and easy to understand can simplify and accelerate the data analysis process.
9. Look for Provisions to Cater to Different Foodservice Sectors and Audiences. A restaurant PR analytics app should provide unique data fields that are specifically tailored to the restaurant industry. Providing insight into menus, restaurant tech, and the ability to expand operations should all be offered.
10. Affordable and Transparent Pricing. Price is always a major factor when selecting an app. Be sure to understand an app’s pricing structure, features and services before making a commitment. A good app will be affordable and have transparent pricing.
To sum up, it’s important for restaurants to keep the 9 factors above in mind when selecting a restaurant PR analytics app. For the most comprehensive, up-to-date insights, look for an app that offers near real-time data, customized reports, customizable dashboard, ability to compare data, easy-to-read visualizations, alerts and automation, comprehensive support library, understandable language, provisions to cater to different foodservice sectors and audiences, and affordable and transparent pricing.
