The food and beverage sector has continuously been changing, and as a result, foodservice operators need to keep up with the latest trends and technologies to remain successful. Consumers are looking for something new and innovative, and restaurants are under constant pressure to provide an exceptional experience. All of this makes it crucial for restaurants, chefs, and business owners to stay up to date with the latest consumer restaurant trends.
To make it easier for restaurant operators, we’ve outlined the top 10 things to consider when evaluating consumer restaurant trends. From menu innovation and customer service to restaurant technology, these elements of the consumer dining experience are essential to understanding the current market.
1. Connected Restaurants
In order to meet customer demands, restaurants need to keep up with the ever-evolving technological landscape. From industrial-grade kitchen tech to consumer facing devices, connected restaurants are top of mind for restaurant owners. Customers are used to ordering and interacting with devices, and restaurants are no exception. Incorporating consumer devices into the restaurant experience is one of the best ways to improve customer satisfaction.
2. Menu Innovation
Menu innovation is essential for any restaurant that wants to stay ahead in the industry. From exotic ingredients to reinvented classics, dining out should be an exciting experience. Chefs are tasked with experimenting with different flavors, textures, and techniques to transformed dining rooms.
3. Customer Service
As customers increasingly become more demanding, restaurants must strive to provide excellent customer service. From hospitality to timely service, restaurants should be geared towards making their guests feel welcomed, appreciated, and taken care of.
4. Sustainable Practices
Sustainability is becoming increasingly important in all sectors, and it’s no different in the foodservice industry. From reducing food waste to promoting local foods, restaurants should strive to be socially and environmentally conscious. Customers want to know exactly where their food is coming from, and that their experiences are helping the environment.
5. Tracing and Transparency
Traceability and transparency are becoming more common in the foodservice industry. Customers want to know where their food is coming from and want to taste something that’s locally grown and responsibly sourced. Restaurants should be able to provide this information to their customers, as well as how the ingredients have been handled before arriving in their restaurant.
6. Takeout and Delivery
Takeout and delivery options are soaring in popularity; but with this comes also an increased demand for efficient and convenient services. This is a great opportunity for restaurants that are looking to expand their customer base and provide an exceptional takeout and delivery experience.
7. Comfort Foods
From brick-and-mortar restaurants to virtual restaurants, comfort foods are making a comeback. Consumers crave familiar, comforting foods like mac-and-cheese, and restaurants are responding with both traditional and inventive interpretations.
8. Exploration and Experiences
Experiences drive consumer loyalty in the foodservice industry. From virtual to pop-up restaurants, consumers are looking for unique and interactive dining experiences. Adventure, exploration, and discoveries are all key elements of a successful restaurant.
9. Health and Wellness
Health and wellness is becoming increasingly important for today’s consumers. Restaurants are now required to provide healthier options in order for customers to have access to nutritious and delicious meals.
10. Social Media and Mobile Engagement
The power of social media and mobile engagement is undeniable. By creating a presence on social media, restaurants can leverage their platforms to drive customer loyalty and encourage return customers.
Overall, the foodservice industry is rapidly evolving and restaurant owners need to stay ahead of the trends in order to remain successful. It’s important for restaurants to gain a thorough understanding of the customer experience in order to optimize the dining experience and customer satisfaction. By taking the time to research, analyze, and track the latest consumer foodservice trends, restaurants can stay ahead of their competition and become an industry leader.
