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As a foodservice operator, you are likely well aware of the complexities and nuances of the industry. Whether you are a restaurant owner looking to ramp up production or a franchisor aiming to expand business operations, navigating the foodservice market takes knowledge, strategic planning, and oftentimes data-driven insights. Consequently, understanding the macro and micro considerations of the foodservice market is integral to success and can provide operators with the direction they need to ensure their operations are competitive.
In this article, we break down the top 10 things for foodservice operators to consider when strategizing their foodservice business, ranging from sales and marketing tactics to kitchen production techniques. Utilizing insight from our market intelligence data, we also provide our readers with a comprehensive resource to easily access industry-specific information, enabling operators to elevate their foodservice operations and remain competitive.
1. Focus on Sales Prospecting
With data-driven insights from Brizo, operators have an unprecedented level of visibility into the sales prospects in their foodservice market. Our insights include in-depth menu data and restaurant tech coverage that provide operators the necessary knowledge and direction on where to focus their sales efforts. As a result, operators will be able to save time, money, and energy and convert prospects into loyal customers.
2. Leverage Data-Lead Industry Insights for Marketing
Marketing is of paramount importance in the foodservice industry. Utilizing industry-specific insights from Brizo, such as analyzing consumer trends and studying competitors’ marketing efforts, operators can thrive in an increasingly competitive—and crowded—market. By leveraging data-driven insights, operators are better positioned in effectively targeting prospects, converting leads, and ultimately retaining customers.
3. Consider Optimizing Kitchen Production & Expanding Your Brand
Efficiency and productivity go hand-in-hand when running a foodservice business. With data-rich insights from Brizo’s market intelligence, operators are able to make informed decisions on how to optimize their kitchen production and strategically expand their brand. By streamlining production innovation, operators can build an infrastructure for business growth and remain competitive.
4. Utilize Data Enrichment
Data enrichment is an imperative component of the foodservice industry, providing a valuable reference point and deepening the level of understanding for operators. As leaders in the foodservice market intelligence industry, Brizo’s insights provide an even-more comprehensive overview into the foodservice landscape, enabling operators to make better decisions and identify important trends in the market.
5. Strategically Place Ordering & Delivery Stations
In the digital age, ordering food has never been easier. For foodservice operators, placing order and delivery stations strategically can exponentially increase the efficiency and productivity of an operation, as well as enable order tracking from “seed to plate”. Brizo’s data-driven insights enable operators to identify prime postitions for delivery and ordering stations, allowing for greater convenience and increased customer satisfaction.
6. Leverage Social Media & Digital Platforms
With the majority of customers relying on online reviews, social media, and digital platforms to assess the quality of foodservice operations, it’s becoming increasingly important for operators to leverage these digital spaces. Through Brizo’s platform, operators are able to gain better insights on customer interaction, sales data, and digital analytics associated with these digital spaces, helping to form strategic plans for future growth and stability.
7. Follow Industry Best Practices
Keeping up-to-date with industry regulations and best practices is essential for any foodservice operator. With the help of Brizo’s comprehensive market intelligence, operators are always in-the-know when it comes to the ever-changing industry regulations, current best practices, and standards. As a result, operators can remain informed and compliant with the foodservice induatry during every step of operation.
8. Invest in Food Safety & Hygiene Training
Food safety is of the utmost importance when operating a food service business. For foodservice operators, investing in food safety and hygiene training is essential for protecting employees and customers alike, and helps to formulate a culture of food safety compliance in kitchen operations. With data-rich insights on industry regulations and best practices, Brizo provides foodservice operators with the knowledge and resources needed to ensure food safety is always a top priority.
9. Engage with the Community
Engaging with the local community is a key factor in the success of any foodservice business. By familiarizing themselves with customer trends and needs, operators are able to gain insight into what works and what doesn’t in specific markets. With Brizo’s data-driven insights, operators are able to obtain up-to-date information on local needs, demands, and preferences to ensure their footprint in the community is embraced and welcomed.
10. Construct an Effective Complaint Resolution Process
It’s inevitable; whether an operator runs one restaurant or two hundred, customer complaints will arise. As such, it’s imperative that operators ensure their customer service is top tier and related guidelines are clearly communicated and adhered to. With the proper resources and data, operators can create an effective complaint resolution process that resolves issues swiftly and effectively, ensuring customers are adequately satisfied with their experience.
At Brizo, we provide operators with the data and insights they need to succeed in M&A, market planning, and cost tracking. Our market intelligence platform provides unparalleled visibility into the foodservice industry, allowing operators to make informed decisions and position their business for long-term success.
