Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
It’s no secret that the restaurant industry is one of the most dynamic and rapidly evolving spaces out there. With the customers’ demands changing, restaurant owners need to stay on top of the latest trends in order to remain competitive. One of the most important areas to consider is foodservice trends, as they are the key to success in the long run. In this article, we look at the top 10 things to consider when it comes to foodservice trends in 2023.
1. Guest Demographics
This is the starting point for any restaurant, as it’s the base for understanding your customers and their needs. It’s important to conduct thorough research of your local area and analyze trends in your target age group. By understanding the age, gender, buying habits, and other details of your customers, you can create customized strategies and data.com/en/platform/’ target=’_blank’>menu offerings that will resonate with them.
2. Theme-based Interiors & Exteriors
The look of each restaurant is a major factor in attracting customers and enhancing their experience. By creating a visually pleasing design, with a theme running through the interior and exterior of the restaurant, you can create an inviting atmosphere for guests. This can even help with marketing, as customers are often eager to share pictures of their experiences online.
3. Health Consciousness
Due to higher awareness about health and wellbeing among diners, healthy and organic options are increasingly popular. Many customers now look for vegan, gluten-free, and healthy meal choices. Therefore, it’s important that restaurants create healthy and nutritious meals for customers without compromising on taste.
4. Social Impact
Nowadays, customers are increasingly looking for restaurants that take social responsibility seriously. When selecting a restaurant, customers often prioritize factors such as fair prices, environmental sustainability, and community outreach. Thus, it’s important for restaurants to ensure their commitment to good causes is well documented and visible to customers.
5. Locally Sourced Products
Another way of demonstrating social responsibility is by sourcing ingredients from local farmers and producers. By establishing relationships with these producers, you can create delicious dishes while also supporting the local economy. You can also ensure that your ingredients are ethically grown and of the highest quality.
6. Technology Integration
The use of technology has made it easier than ever to provide excellent customer service. By integrating various tools in the management, ordering, and delivery of food, you can ensure that your customers have a smooth and hassle-free experience. This also provides you with valuable insights and data that can help with decision making in the future.
7. Delivery-Focused Menu Design
Due to the prevalence of food delivery services, it’s important to ensure that the dishes you offer are suitable for delivery. This means designing dishes that can be easily transported, and ensuring they look as appetizing as possible when they arrive at the customer’s doorstep. You should also consider the containers used for delivery, as they should be leak-proof and designed to retain flavor.
8. Online Presence
In addition to having an eye-catching website, it’s important for restaurants to be active on social media platforms as well. Having social accounts across various networks, such as Facebook, Instagram, Twitter, YouTube, and Snapchat, allows you to interact directly with customers and build relationships. It also provides you with valuable insights into the latest trends and customer preferences.
9. Flexible Menus
Customers are often looking for menu options that suit their dietary needs and dietary restrictions. Thus, it’s important to create a flexible menu that caters to various dietary preferences. This can include vegetarian options, gluten-free and dairy-free options, as well as nut-free and sugar-free dishes.
10. Innovative Experiences
It’s important to create unique and innovative experiences for customers when they visit your restaurant. This can include interactive displays, gaming areas, or immersive dining experiences. By offering a wide range of experiences, you can attract customers and keep them coming back for more.
