Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
The foodservice market is constantly changing and evolving. Franchisors looking to expand their business must stay up to date on current trends if their new locations are going to make an impression and, in turn, succeed. Knowing which dishes, flavors, and ingredients are popular at the moment can help understand the dynamic food scene and increase the chances of success.
To that end, it becomes essential to look for data sources that can help you stay informed and make the best decisions when implementing new strategies for your franchise expansion. Brizo can provide the right set of data and insights to help with this task. With our solutions, franchisors can access data that can give them the upper hand when expanding into new markets.
Key Insights and Benefits of Brizo’s Solutions for Franchisors Expanding Their Locations
The first benefit of Brizo’s data platform is menu data. Knowing what restaurant patrons are ordering around the nation and in specific locales is key to understanding the foodservice market trends. This data can reveal ingredient preferences, in-demand items, and new dishes that may be able to fit with your brand. It is important to note, however, that not all menu trends can be generalized with Brizo’s data. While data can be filtered to focus on certain regions, popular dishes can differ when it comes to restaurant style, location, and segmentation.
Another benefit that Brizo offers is restaurant tech coverage. Understanding industry-wide trends is essential for staying ahead of the game in today’s market. This includes data regarding restaurant tech itself, but also the potential changes that technology will bring. Many trends can become outdated quickly, but having the right sources of information at your fingertips can make sure that you make sound decisions and make the most of market movements.
Furthermore, our sales prospecting solutions are perfect for those looking to understand more about the market and develop an optimal sales strategy for their franchise. Brizo can provide metrics and sales data as well as information about restaurants and foodservice operations. This helps with research and lead targeting, as it gives generic formats for optimization as well as more detailed information and data review.
Lastly, Brizo’s data solutions can assist with kitchen-related improvements and expansion initiatives. Streamlining cooking and offering new dishes is essential for keeping a business competitive, but cooking is not a one-size-fits-all endeavor. Utilizing foodservice market intelligence to understand current tastes and preferences can prove invaluable when it comes to innovating and necieving success.
Concluding perspectives
As a franchisor, having the right set of insights, data, and analytics can be integral for success. Knowing the foodservice market trends can be beneficial when it comes to making decisions. You can choose the right menu items, and understand more about restaurants and the shifts in technology. Brizo provides a comprehensive set of data and solutions specifically tailored for those looking to understand the foodservice market and increase the chances of success when expanding.
