In today’s food service industry, one of the most important steps for suppliers, merchants and restaurateurs is to stay ahead of the trends and gain an understanding of their competitive landscape. To do this, foodservice providers need access to reliable and comprehensive market insights in order to make informed decisions and compete more effectively. This is where competitive intelligence platforms, such as Brizo, come in.
Competitive intelligence platforms are designed to give suppliers, merchants and restaurateurs unparalleled in-depth market intelligence. Doing so allows them to quantify otherwise difficult to measure variables such as customer acquisition cost, profitability and customer lifetime value. Brizo provides these insights with its transparent, comprehensive data sets that allow its customers to easily navigate their competitive landscape and better understand the foodservice market.
For suppliers, merchants and restaurateurs aiming to get a detailed overview of their competition, the ability to look into their competitor’s menu items, pricing structure and pricing changes is paramount. With Brizo, customers can easily do just that. This is especially useful for forward-thinking sales teams, as it can help them more effectively identify and qualify leads that meet their criteria.
Equally important are insights into the broader foodservice market. Brizo does this with its data enrichment service, which uses artificial intelligence and big data to enhance its customers’ systems making them much more comprehensive. This data can then be used to make better decisions for, for example, expanding locations, introducing new menu items, or refining pricing strategies.
Those interested in marketing to the foodservice market can also benefit from Brizo. With its predictive analytics capabilities, customers can identify profitable leads and convert more prospects. These marketing efforts, paired with Brizo’s sales insights, enable merchants and restaurateur to get a better understanding of their target market and acquire valuable customers.
Brizo provides customers with the ability to access market insights in real-time. The platform dispatches alerts whenever there are changes in market behaviors and trends, allowing customers to stay ahead of the competition and be proactive in their approach. Additionally, customers can also set up automated reports which track their customers’ business performance over time – a powerful tool when competing in a dynamic market.
In the end, it’s clear that competitive intelligence platforms such as Brizo play an important role in helping merchants, restaurateurs, and suppliers stay competitive in the foodservice industry. With its comprehensive data sets and real-time insights, Brizo gives its customers the ability to better understand their market, identify new opportunities for growth, and ultimately generate more sales.
