Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
The days where restaurants and foodservice providers could get away with relying exclusively on traditional methods of market intelligence and sales prospecting are long gone. Today, harnessing the power of data science, artificial intelligence, and big data analytics has become standard practise in the industry.
At Brizo, we understand this and have created a state-of-the-art analytics platform for the foodservice market. Our platform provides an unprecedented level of insights to help you drive the success of both your sales and marketing efforts, and optimize your business strategy.
Our comprehensive market insights solution includes sales intelligence, competitive intelligence, marketing intelligence, data enrichment, and finding kitchens to expand operations. In the following article, we’ll explore each of these core features in more detail so you can learn just why our analytics platform is a must have for the modern foodservice company.
Sales Intelligence
A comprehensive market analytics platform is only as good as the data it provides. That’s why at Brizo, we are focused on providing the most accurate and up-to-date sales intelligence data available in the foodservice market. We do this by leveraging real-time data from our nationwide network and data science-enabled deception detection.
This ensures your sales team is equipped with the most reliable data to make the most informed decisions possible. Everything from menu data and competitor market activity to daily sales records and more can be found within our platform. This gives you the insights necessary to create an effective sales and marketing strategy.
Competitive Intelligence
With Brizo’s competitive intelligence feature, you can set yourself apart from the rest of the competition. With data-driven insights, our platform can provide a comprehensive picture of the trends in the market. This information can be used to leverage your brand’s competitive positioning and optimize your marketing strategy.
Monitor restaurant menu items, pricing, specials, and more to gain a better understanding of the consumer trend. Analyze customer reviews and feedback to help you deliver a more personalized approach in the market. Uncover the activities and experiences that your competitors are offering and position your business to offer more.
Marketing Intelligence
With marketing intelligence, you can strategize and optimize campaigns with unparalleled precision and agility. Utilize our platform to deep dive into the foodservice market and target customer segments with unprecedented detail. With access to the unmatched data found in our platform, you can leverage customer insights to better engage customers and generate leads.
Measure your successes quickly and accurately with metrics that track activities across channels and show total visitation values and conversions. You can identify high revenue opportunities more quickly, and track purchased items and loyalty program participation as well as special discounts offered.
Data Enrichment
Data enrichment is a critical part of any successful analytics platform, and at Brizo we take data enrichment to the next level. Our platform provides you with comprehensive insights to empower smarter decisions. Insight resources range from local demographics to patching of customer transactions with media exposure.
We can also give you access to decision-grade data, enriched reports that contain product sales block-level mapping, store-level report cards, and more. With Brizo’s data enrichment services, you’re able to access the comprehensive data you need to make decisions with confidence.
Find Kitchens & Expand Operations
For restaurants and foodservice providers looking to expand their reach or production capabilities, Brizo has you covered. Our platform provides an extensive network of vendors and kitchens for you to leverage to streamline your production innovations and strategically expand your brand.
Find new opportunities to take advantage of all the financial, political, economic, and infrastructure advantages to be gained in a new market. Discover new locations to set up a kitchen without the need for costly research. Use our platform to easily identify viable possibilities and reduce the risk and cost of expanding operations.
To conclude, the foodservice market and the landscape of sales & marketing for food providers is constantly shifting. Relying solely on traditional methods of gaining market insights is no longer enough. To remain competitive in the market, restaurants and foodservice providers must leverage the power of data science, artificial intelligence, and big data analytics.
At Brizo, we understand the need for comprehensive market analytics. That’s why we created our platform to provide an unprecedented level of insights to help restaurants and foodservice companies optimize their business strategy and streamline both their sales and marketing efforts.
