Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
For restaurant and foodservice franchisors, understanding local food trends is key to expanding to new locations. With the help of data-led industry insights, franchisors can analyze the foodservice market to aid in sales prospecting, marketing efforts, and streamline production innovation for their brand.
At Brizo, we specialize in providing a board and diverse set of data that goes even further for deeper market understanding and analysis. Our unique data fields allow for highly targeted research and prospecting, helping franchisors find the right kitchen and expand their operations.
Sales Prospecting in the Foodservice Market
Having the right data in hand provides an opportunity to enhance sales teams’ abilities. Not only does this help sales teams understand their own business better, but also how it fits in the bigger picture of the foodservice industry. From driver hiring, restaurant tech trends, to deeper menu insights– the data is more expansive and valuable than ever before.
Sales teams can now make better, more informed decisions to better target and convert leads by understanding the intricacies of the foodservice market. They have the tools to predict outcomes and projections, allowing for more accurate forecasting of consumer interests so they can stay ahead of the competition.
Marketing in the Foodservice Market
Today’s consumer base is more demanding and discriminating, and franchises must take the proper steps in order to keep their customers coming back. That’s why it’s important to think carefully about how marketing campaigns are introduced and the message that’s trying to be conveyed.
Using Brizo’s data-led insights franchisors can more strategically and more confidently run campaigns aimed at the foodservice market. By understanding what type of messaging resonates well with consumers, and emphasizing the various services and/or products they offer franchises can create more compelling messaging and promotions.
Find Kitchens & Expand Operations
Knowing where the next best kitchen is and how to go about acquiring it can be tricky business. But thanks to market intelligence– franchisors are now better equipped than ever to pick the right locations. With data-based insights on local markets, franchisors can make more informed decisions when it comes to selecting their next kitchen’s prime location.
Once the kitchen is acquired, franchisors need to think about how to streamline production and strategically expand their brand. With data-driven insights, it’s created an opportunity to innovate more effectively and even more quickly. This includes analyzing consumer trends over a period of time, finding new menu innovation opportunities, and seeing what the competition is up to.
Data Enrichment
As franchisors look to create a seamless system for market intelligence, data enrichment can be a great tool. By being able to enhance their existing systems with more comprehensive market insights, it enables more confident decision making. Not only that, but also more accurate forecasting of customer interests, upholding their current and incoming customers’ expectations.
