Frequently Asked Questions Around the Dessert Industry

Dessert Industry

Whether it’s a family dinner or a corporate banquet, desserts add the desired sugar rush to the meal. As foodservice industry is growing rapidly, the demand for innovative desserts has also increased. From old-fashioned cakes to smoothie bowls and ice cream cakes, restaurants are continually experimenting with ingredients. With this increased demand, many restaurant owners and managers have questions about the industry which, unfortunately, are often left unanswered due to lack of the right conversation platform.

Brizo, the foodservice market intelligence provider, is the go-to platform for gaining in-depth insights about the upcoming dessert trends in the industry. Market analysis, menu data, and restaurant technologies, combined with third-party research, are just a few of the core aspects in the industry that Brizo provides. With its comprehensive set of data, Brizo can assist restaurant owners, managers, and FOH (front of house) teams in navigating the changing landscape.

This article focuses on frequently asked questions around the dessert industry. It addresses topics such as product development, new trends, and pricing concerns.

What’s the best way to offer new products and different menu items?

In the foodservice industry, it is important to stay current with the most popular trends. Offering innovative menu items is one of the most effective ways to capture a greater market share and keep customers coming back.

One of the best ways to stay ahead in this game is by introducing seasonal options. Dishes focusing on locally grown seasonal produce are especially popular. Offering culturally shared recipes or specialties are also likely to be popular among the guests. Additionally, desserts that include plant-based proteins can be very attractive to the health-conscious consumers. New recipes should also be regularly tested and taste-tested in order to keep up with the trends.

Recently, the demand for healthier sweets has been on the rise. Consider including recipes that focus on alternative sweeteners, low-fat ingredients, and light toppings. Even trends that focus on vegan, gluten-free, and dairy-free dishes can also be a part of the menu. Introducing these safe, healthy choices would make sure you’re up-to-date on the latest trends and catering to the increased consumer demand.

What’s the smartest way to price desserts on the menu?

When pricing desserts, it’s important to take into account the cost of the ingredients and the labor required to produce the desserts. It might be worth it to consider offering meal deals where guests can purchase one main course dish along with the dessert for a discount.

It’s also important to consider the market prices. Doing research on the competition’s prices can provide insight into what desserts could possibly compete. Customers are more likely to choose the affordable yet tasty option.

Being creative with pricing can also drive a lot of attention. Try offering desserts during happy hours or daily specials with discounts. Offering discounts for larger orders and to-go orders will also make sure you are able to capture a larger share of the market.

What’s the best way to store desserts and prevent them from spoiling?

Proper storage of desserts is essential in order to ensure each dish is fresh and good to eat. All the ingredients should be stored separately in ideal conditions and in sealed containers. The refrigerator is the safest way to prevent spoilage of any food item.

Additionally, always be aware of the expiration date. Make sure to dispose of any food that’s past its expiry. Bacteria and other viruses, if present, can cause food poisoning and can also cause allergies or other health conditions.

What desserts are in high demand now and how can restaurant technology providers capitalize on it?

The most sought after desserts are the ones that are marketed well on social channels. In order to capitalize on the trends, restaurant technology providers should stay active on social media and advertising platforms. They must explore existing trends and test new ones in order to engage customers.

The pandemic has forced people to turn to digital channels for food orders. Restaurant technology providers should develop apps, integrate into delivery platforms, and include features such as digital payment or rewards programs.

Furthermore, restaurants should encourage customers to make orders from the websites or apps. Promotional discounts, cashback, live customer support, and delivery options should be outlined in detail.