With the ever-changing restaurant industry, a deep understanding of the restaurant market can be a help or hindrance to a franchise’s success. Knowing which restaurant trend is driving consumer spending in a specific market can mean the difference between profit and failure. Understanding the trends of the Chicago restaurant scene can be daunting but, with the right tools and analysis, franchisors can make informed expansion plans knowing which trends are prevalent in city’s specific market.
Brizo provides a board and diverse set of data for in-depth market analysis to help franchisors work through these trends. Brizo’s insights include in-depth menu data and restaurant tech coverage. Combined with their sales prospecting tools, franchisors can determine which kind of food to serve in different markets based on current restaurant trends. The platform also enhances itself with more comprehensive market insights so franchisors can make decisions with confidence.
In the foodservice market, franchisors want to understand what is driving current trends. This means examining current data to look for patterns and insights into future trends. Luckily, Chicago is a great laboratory for food trends, especially because of the diversity within the restaurant scene and its residents. When analyzing data and analyzing the restaurant landscape, franchisors should look at factors such as the popularity of different cuisines, pricing, tech adoption, and product innovation to get a better idea of the current trends in the city.
When it comes to the types of cuisine popular in Chicago, the city has always had a diverse dining culture. In recent years, Chicago has seen an increased presence of worldwide-inspired cuisines such as Latin and Japanese dishes. Additionally, deep dish pizza (a traditional Chicago favorite) remains popular among residents. This cultural mix bodes well for franchisors looking to capitalize on current restaurant trends in the city.
An analysis of pricing trends can also provide helpful indicators on the content and success of restaurant trends in Chicago. Franchisors should look at data such as the average check size, as well as prices of certain dishes or menu items to gain a better understanding of the city. This data can also serve as a good indicator for product innovation. For example, if the average check size is high and the market is saturated, franchisors should focus on more innovative products that customers may not be able to find elsewhere.
Finally, technology adoption is an important factor in analyzing restaurant trends in the city, as tech-savvy restaurant diners actively seek the latest and greatest technology in their dining experience. This could mean anything from mobile ordering to online payment solutions. Franchisors should keep track of the latest tech trends in Chicago and incorporate features that improve customers’ experience and differentiate them from their competitors.
Chicago is a great city for analyzing restaurant trends and understanding the ever-changing restaurant landscape. With the right data analysis and research, franchisors can make informed decisions when it comes to expanding their operations and capitalizing on the city’s unique opportunities. Brizo’s data and insights can provide franchisors with the tools necessary to analyze data for territorial expansion and success.
