Breakfast, the “most important meal of the day” is constantly evolving by emerging trends and industry developments. It’s critical for food & beverage distributors to stay on top of the latest breakfast trends in order to maximize their sales and profits in this growing and lucrative market. To help keep up, read on for the top 10 things to consider regarding breakfast trends.
First and foremost, it’s important to recognize the importance of convenience. Consumers are increasingly in favor of convenient ways to get their daily meals, mainly due to their busy lives and the rise of food delivery services. As such, food & beverage distributors should place a priority on products that can be served quickly and in a variety of ways, like frozen options or pre-packaged meal kits. These options are perfect for busy consumers who don’t have time to cook their own breakfast, thereby giving distributors a large customer base.
Health and wellness is another key factor for breakfast trends. As consumers continue to be mindful of their health, health-oriented foods, such as plant-based options, are becoming much more popular among consumers. This presents a great opportunity for distributors to offer these products for a vegan or vegetarian audience. Moreover, while not the only health-conscious trend, plant-based options have seen substantial growth in recent years, particularly in the breakfast category. As such, food & beverage distributors should not overlook the potential in offering vegan, vegetarian, or other plant-based options.
In addition to healthy options, breakfast trends are also being driven by new flavors, ingredients, and innovative approaches. A key part of this trend is the inclusion of ethnic flavors, such as Korean-style breakfast dishes, Mexican breakfast tacos, and Japanese breakfast dishes. As consumers become more adventurous in their breakfast choices, food & beverage distributors should be sure to offer these options in order to meet the demand.
Another factor that is rapidly driving breakfast trends is the popularity of breakfast sandwiches. This is being driven by the increasing demand for “on-the-go” convenience, which allows consumers to quickly grab breakfast and take it with them as they travel. Moreover, the rise in food delivery services has increased the demand and popularity of breakfast sandwiches as they are easy to package and ship. This presents a great opportunity for food & beverage distributors to capitalize on the demand for breakfast sandwiches.
Furthermore, breakfast trends also include the trend towards “comfort food” styles of breakfast. This includes a growing to return to old favorites, like pancakes, waffles, and muffins, as well as comfort food-inspired items, such as French toast and crepes. Consumers are looking for comfort in their breakfast choices, and food & beverage distributors should consider offering these options in order to capitalize on the demand.
In addition, international breakfast options are becoming increasingly popular. As global food trends rapidly take over the American palette, consumers are ever-more eager to explore food from different cultures for breakfast. Distributors should consider offering these options and expand their breakfast offerings to cater to the growing demand.
More recently, breakfast bowls have become increasingly popular. This is due to their convenience and flexibility – bowls can encompass everything from cereals to smoothies, making them a great option for quick and nutritious breakfasts. As consumers turn to breakfast bowls for healthy and convenient options for breakfast, distributors should be sure to offer these options.
Breakfast also increasingly relies on the use of food delivery services. Consumers love the convenience of being able to get their breakfast delivered to their doorsteps with just a few clicks. As such, it is important for food & beverage distributors to consider teaming up with these services in order to maximize their sales.
Finally, breakfast trends are also being shaped by technology. Smartphones and apps have made ordering and delivery much simpler, and as a result, many consumers are now turning to online ordering or delivery services for their breakfast needs. To meet this demand, food & beverage distributors should consider partnering with companies that offer these services, as well as leveraging their own technology platforms.
Breakfast trends continue to evolve at a rapid pace. From convenience to food delivery services to technology, breakfast trends are diverse and ever-changing. To keep up with these developments, food & beverage distributors must remain mindful of the latest trends and adjust their offerings accordingly. By doing so, they will be able to maximize their sales potential and stay ahead of the competition.