Having Brizo’s added layers of intelligence gives us so much more clarity on our markets and partners — not only so we can be precise in our inbound partnerships leads but also so we can think more holistically about how and where to grow. It’s a huge enabler for our team.
As the world’s largest online marketplace for business catering, ezCater oversees a network of 94,000 restaurants that serve a Fortune 500 client base. The company is continually growing its restaurant roster, and its success and reputation generate a steady stream of inbound leads from establishments who want to be ezCater suppliers.
It’s a constant challenge, however, determining which restaurants to focus on: Qualifying them can eat up the company’s time.
Through Brizo FoodMetrics’ potent mix of highly refined data, ezCater can quickly identify the right partners.
Leveraging full integration with Brizo’s database, ezCater uses the platform’s detailed establishment and menu filters to pre-qualify inbound leads based on factors like business concentration, cuisine type, ratings and reviews, and technology in use, including delivery apps.
With this buffet of analytics, ezCater is able to:
Conduct in-depth TAM analysis to more accurately assess the potential of different markets
Quickly prioritize and score inbound leads to fast-track research and marketing, and avoid wasted time and resources
Follow up with clients and provide them with recommendations for similar nearby establishments
ezCater is now enjoying the benefits of:
Shorter, faster sales cycles
Better use of internal resources
More strategic market visibility & investment
Want to squash your competition and eat their lunch? Sample our delicious foodservice analytics for yourself and go to market faster.