When it comes to the foodservice industry, consumer habits have a major effect on the market and its trends. Nonetheless, numerous restaurant operators, food researchers, and technology providers don’t take the time to fully understand these trends. To be ahead of the competition and provide the best foodservice solutions, one must be aware of the changing trends.
In this guide, we will dive deep into the chicken trends in the U.S. foodservice market. We’ll explain the importance of understanding the trends in chicken, provide insights into the data enrichment technology, sales prospecting, and marketing techniques. Ultimately, this guide will provide the building blocks for strategizing your chicken-based operations and making strategic decisions.
The importance of understanding chicken trends in the U.S. foodservice market
Understanding chicken trends is essential in the U.S. foodservice market since chicken has become the single most important protein in the foodservice industry. As reported by the National Chicken Council (NCC), chicken provides us with different innovations, flavors, and convenience each year. In fact, in 2017, the U.S. poultry industry set records in both production and consumption.
On the other hand, the increasing demand for chicken also brings along numerous challenges to the industry. Fuels and grains for production are becoming more expensive. Animal welfare battlegrounds are also a primary concern for the industry. The sustainability and ethical aspects of the industry must also be considered in developing strategies.
Thus, it is essential for anyone operating in the foodservice industry to be mindful of these and other changing trends in the market. This will help restaurant operators, food researchers, and technology providers have the necessary data to create strategies and make decisions related to the market.
Data Enrichment Technology
Data enrichment technology provides the most comprehensive market insights and allows for a deeper analysis into the foodservice market. Technology such as Brizo board provides with unique data fields that are specific to the foodservice industry. A comprehensive understanding of the foodservice market provides with more comprehensive market insights and allows for better decision-making with confidence.
By exploiting the potential of data enrichment technology, restaurant operators, food researchers, and technology providers can have more accurate and in-depth data related to the food service industry. Additionally, this technology includes in-depth menu data, which can be leveraged to create innovative items.
Furthermore, such technology allows for better sales prospecting in the foodservice market by equipping the sales teams with data-driven insights. Additionally, marketing to the foodservice market is also enhanced due to better insights and data.
Find Kitchens and Expand Operations
By increasing the understanding, technology, and insights related to the foodservice market, companies have the opportunity to streamline their production, innovate, and strategically expand their brand. Companies can understand the market, the competition, and have a better understanding of their customers’ demand.
Additionally, leveraging the potential of data-driven insights and technology allow for a better decision-making and reduces the risks of expanding and investing in operations. This would also increase the efficiency of the operations as well.
The foodservice industry is a highly dynamic and continuously evolving industry. With the help of data enrichment technology and market insights, companies can make better and informed strategies for the industry. Additionally, by having better insights and understanding, companies can expand their operations, innovate, and make better investments.
