Cheese is an integral part of our food culture, as it has been consumed for centuries in various forms. As the global population increases and food culture continues to evolve, the demand for cheese has risen significantly in recent years. The foodservice industry has seen a swift rise in the demand for cheese for use in food products, from delicacies and street-food to ready-to-eat meals, snacks, and desserts. The market for cheese is ever-expanding as consumers seek more luxurious, exotic, and sustainable options. From regional variants to vegan varieties, cheese producers have much to work with when focusing on new products.
This article will provide insights into the cheese trends that foodservice professionals should be aware of, especially with regard to sales prospecting and marketing strategies. We will discuss the expanding global cheese market, its current trends, and insights on how foodservice professionals can prepare a successful approach to selling cheese products.
The Global Cheese Market
The global cheese market is estimated to be worth over US$98 billion, with the market predicted to grow 4.2% from 2020–2027. Europe holds a market share of nearly 49.50% in 2019, followed by North America at 15.50%, with growing demand from countries such as Germany, France, and the Netherlands. North America is also expected to show a significant nationwide demand for cheese due to the rising fast-consumer lifestyle.
The foodservice industry is a major consumer of cheese, with an estimated consumption of nearly 37 million tons and a value of US$63.4 billion in 2019. The sector is anticipated to witness the highest growth rate during the forecast period (2020-2027) due to increased innovation in product development and rising demand from the foodservice providers. The industry’s efforts to focus on cost-effective marketing strategies and to develop regional and sufficient types of cheese further boosts the industry’s growth.
Key Cheese Trends
The foodservice market is constantly evolving, and food industry professionals need to stay ahead of the trends to remain competitive. Here are the key cheese trends that foodservice professionals should be aware of.
✔ Plant-based Options
With a growing consumer demand for plant-based food options, plant-based cheese is becoming increasingly popular. This trend is being driven by consumers’ desire for healthier, natural, and sustainable food choices. Plant-based cheeses have seen a surge in popularity due to their freedom from hormones and antibiotics, and plant-based cheese is becoming an increasingly appealing choice amongst both vegetarian and non-vegetarian consumers.
✔ Artisan Cheeses
The artisanal food movement has created a new demand for regional and small-batch cheeses. Rising demand for unique, seasonal, and limited production cheeses has given foodservice professionals the opportunity to delight customers while creating new menu items. Artisan cheeses are often produced with specific techniques, which create distinct flavor profiles that attract customers.
✔ Natural and Organic Cheeses
Consumers are increasingly concerned about the impact of chemicals in their food on their health and are increasingly favoring clean eating and organic products. Natural and organic cheeses are emerging as a cost-effective way for foodservice professionals to meet their customers’ demands, while also providing quality, testing, and guaranteed ingredients.
✔ Cheese Innovations
Cheese manufacturers are constantly developing innovative products that meet the changing demands of consumers and foodservice providers. From blue cheese-infused mac ‘n’ cheese to cheese-stuffed doughnuts, cheese producers are pushing the boundaries in terms of taste, texture, and form. From emerging flavors to infused ingredients, cheese producers are constantly creating new products to keep up with the demands of the foodservice industry.
✔ Sustainable Cheese Production
The global foodservice industry is under increasing pressure to make the move towards sustainable production. Cheese producers aim to make their production processes more sustainable by reducing food waste, minimizing their use of harsh chemicals, and leveraging technology to reduce their energy and water consumption.
To summarize
The cheese market is ever-growing and ever-evolving, as producers respond to changes in consumer demands. The foodservice industry is under pressure from the consumers to meet their demands for high-quality, natural, and sustainable cheese products. Foodservice professionals should be aware of the trends in the cheese market, as these will help them to plan successful sales and marketing strategies in the foodservice industry. With the right knowledge and data, foodservice professionals can stay ahead of the trends and successfully navigate the growing global cheese market.
