As a franchisor looking to expand restaurant locations and stay ahead of the latest breakfast food trends, understanding how the sector is evolving can help you optimise operations, attract and retain customers, and craft data.com/en/platform/’ target=’_blank’>menus and promotional campaigns that increase profitability. But what makes a breakfast trend a strong contender to appear on restaurant menus, and how can the foodservice market leverage insights to spot new breakfast offerings that could make a splash?
In 2021, breakfast trends in the foodservice market are being shaped by a combination of consumer demands and innovation. Many of these trends offer restaurateurs the opportunity to create memorable experiences while raising their bottom line. Let’s take a look at the exciting breakfast food trends poised to dominate the foodservice market in 2021.
Healthy Breakfast Kitchen Innovations
The health conscious trend continues to stay strong in 2021. Consumers seek lower sugar, low-fat and high nutrition options for their breakfast menu. Health-conscious breakfast trends include healthy combinations of fruits, vegetables, grains and proteins. These include rich grain bowls, savoury breakfasts and veggie-packed frittatas. Superfoods such as chia and hemp are also seeing a return to the limelight.
Breakfast Celebrations
Breakfast can be a special occasion. In 2021, restaurants are looking to innovate to bring diners something special to start their day. From luxurious French Toast to croissant inspired dishes, restaurants are ensuring that their guests don’t miss out on those treats that make breakfast special.
Breakfast Delivery
The demand for delivery and takeout continue to rise this year. Particularly in larger cities, breakfast delivery is becoming a big business. Breakfast tacos, burritos and breakfast sandwiches are becoming increasingly popular on-the-go options. There has also been a surge in the Ikea-style breakfast kits, with complete menus and ingredients ready for people to whip up a tasty breakfast in their own home.
Plant-based Breakfast Perks
Veganism is more visible than ever, with a growing number of people embracing plant-based diets. In the foodservice market, restaurateurs are looking to plant-based breakfast options to meet consumers’ demands for healthier choices. Vegan-friendly breakfast products such as oat-based milks and grain-free porridges are some of the options for plant-based breakfasts.
Grab-and-Go Breakfast
With busy lifestyles, grab-and-go breakfast options are incredibly popular in 2021 with convenience being the name of the game. Products such as granola bars, smoothies, yerba mate energy bars, oatmeal sachets and breakfast salads make it possible for today’s consumer to grab a quick to-go breakfast in minutes.
Gourmet Breakfast
Gourmet breakfasts have moved from a restaurant experience to a foodservice market offering. Restaurateurs are upping their breakfast game with products like handcrafted artisanal breads, as well as gourmet, organic and fair-trade ingredients.
Conclusion
Breakfast is making a comeback in the foodservice sector with more restaurants looking to innovate to capture and keep their customers’ attention. Healthy, grab-and-go, plant-based and gourmet breakfast products are some of the trends to watch out for in 2021. With the right market insights, you can stay ahead of the competition and provide customers with what they want when they want it.
