I like the cleanliness and consistency of Brizo’s data. It saves time. Other providers’ data really falls off when it comes to the hospitality industry. We’ve built automations that help process specifically Brizo lists — and the Brizo lists get into Salesforce a lot faster.
Chris Pope
Director, Revenue Operations Bbot
Bbot, a DoorDash company, has built a powerful contactless payment platform for restaurants that allows digital, customer-controlled ordering and has shown to boost check size by an average of 30%.
Bbot depends heavily on data to produce its frequent outbound email campaigns, but in the past had trouble building clean, current lists. Data providers either weren’t that reliable, or weren’t specific enough to hospitality, or didn’t easily support Bbot’s CRM — all making it more difficult and time-consuming to generate quality leads.
Then Bbot paired up with Brizo FoodMetrics, and the result is an umami of actionable insight that the Bbot team says “fits us perfectly…and who we target as a customer”.
Bbot focuses on restaurants and hotels using mainly a combination of email marketing and phone-based outbound calling. With campaigns that take in enterprise and large chains down to smaller independents, the Brizo FoodMetrics Foodservice Market Analytics platform covers all the bases — and drills down to all the important details.
Through Brizo’s foodservice-friendly searching and refining, Bbot is able to:
Conduct detailed competitive analysis to determine penetration of similar payment solutions
Create very targeted campaigns using highly refined filters based on foodservice establishment attributes
Measure current market activity through review and ratings filters
Bbot is now enjoying the sweet success of:
Better, faster lead generation with higher response rates
More efficient spend through more specific targeting and data-driven prequalification
Deeper competitive insight that drives more well-rounded decision-making
Want to squash your competition and eat their lunch? Sample our delicious foodservice analytics for yourself and go to market faster.
