Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
In the current food service market, there is a need for data-driven insights and analytics to help inform decisions and expand operations of foodservice organizations in a more efficient and targeted manner. Successful strategizing and forecasting requires the thorough understanding and analysis of customer behavior, market trends, and competition. That’s why an increasing number of organizations have turned to content analytics services to gain access to comprehensive, actionable market intelligence.
Brizo, a data-driven insights and analytics platform, provides businesses with unique data fields specific to the food service industry. By leveraging powerful technology and predictive algorithms, Brizo enables organizations to gain customized insights into their target foodservice markets. These data-driven services can be used to inform a wide range of strategies within the food service industry, such as: sales prospecting, market segmentation, marketing, research & development, and growing operations & kitchen equipment.
Sales Prospecting in the Foodservice Industry
For salespeople in the foodservice industry, having access to high-quality data-driven insights is essential for targeting customers and fostering relationships with potential partners. By leveraging insights from Brizo, they get all the insights they need to build sales opportunities within the targeted market. With in-depth menu data and restaurant tech coverage, salespeople gain an accurate bird’s eye view of the foodservice industry and leverage predictive analytics to quickly identify the right customers and develop effective strategies.
Marketing to the Foodservice Market
Brizo’s insights have also been a powerful tool for marketing teams looking to attract, convert, and close leads. By studying customers’ food preferences and behaviors, marketing teams can better understand their target wants and needs, and create strategies to reach out to them successfully. With research and analytics, they identify what content resonates with each segment of the market, and create compelling campaigns that engage customers with the right product or service.
Find Kitchens and Expand Operations
Data-driven insights have also been highly useful for foodservice companies to figure out where and how to expand their operations. Streamlining their production innovation and brand expansion requires them to identify ideal kitchen locations and attract customers within the target market, something Brizo’s data analytics services can help with. With comprehensive market insights, foodservice companies can make decisions based on data, such as assessing location or kitchen strategy, with confidence.
Data Enrichment
Using Brizo’s insights, organizations get a comprehensive suite of data that can help them power their internal systems with more relevant information. This data enrichment can help organizations improve their business processes and complete tasks more efficiently and accurately. Organizations can eliminate manual data gathering by using Brizo’s insights to automatically update their records with market data, which helps them make faster and better decisions.
Data-driven insights and analytics services like Brizo are essential for organizations operating in the foodservice industry to build effective strategies within the market. By leveraging comprehensive market insights and predictive algorithms, foodservice companies gain access to customized analytics for a better understanding of their target markets. Data-driven insights can be used to boost both sales and marketing tactics as well as inform operations and data enrichment processes.
