Welcome to the era of consumerization and big data. In the present-day, the challenge towards the success of every food and beverage company lies in their ability to generate meaningful insights from the ever-growing datasets available to them. As foodservice operators strive to stay competitive and find more efficient ways to identify and engage new customers and prospects, the utilization of ad intelligence tools has become a popular option.
Ad intelligence tools, such as Brizo, are used in restaurants to provide comprehensive market insights and actionable data for decision-making. Restaurants gain a competitive edge in the market by using these tools to track demographic segmentations, market trends, and market behaviors to help them gain insight into the way people are engaging with their brands.
This article will look at the pro’s and con’s of using ad intelligence tools in restaurants to help operators make more informed decisions. We will examine the advantages and disadvantages of using such tools depending on the goals that they have in mind, and how operators can best utilize these tools to increase their profitability.
Pros
Ad intelligence tools have numerous advantages for restaurants. Firstly, they are able to leverage vast amounts of data to inform decisions. For instance, data such as demographics, market trends, and marketing behaviors can all be utilized to gain insight into the way people are engaging with the brand. This results in an extremely data-driven approach that is not possible with traditional marketing tools.
Ad intelligence tools also provide the ability to target customers more accurately, as operators are able to identify potential new customers and customize marketing campaigns that are more likely to convert them. This allows operators to invest their marketing budget into the right customers at the right time.
Finally, these tools are able to provide actionable data to inform decision-making. With analytics, operators are able to interpret customer data in real-time to optimize future decisions and quickly adapt to current market trends.
Cons
Despite the advantages of using ad intelligence tools, there are also some drawbacks. Firstly, these tools require a significant financial investment up front and ongoing maintenance costs for the software and infrastructure. This may be a deterrent for smaller restaurants that have limited funds.
Another issue is that the data provided by such tools may not always be reliable, as the accuracy of the data can be hard to verify. This can lead to operators making decisions based on potentially inaccurate information.
Finally, while these tools are able to provide detailed analysis, there is still a risk that the data provided may still be incomplete or too complex to reasonably analyze. This limits the ability of operators to make actionable decisions, as they may not have access to all the necessary information.
The main takeaway
Overall, when using ad intelligence tools in restaurants, operators must consider the pros and cons of deploying such tools. While these tools can provide comprehensive data for decision-making, there is also the potential for operators to make decisions on the basis of incorrect information. Thus, operators must weigh the pros and cons of using these tools depending on the goals that they have in mind.
With the right approach, ad intelligence tools can be a powerful way for restaurants to gain insight into the market and make better informed decisions. When used correctly, these tools can be a major asset in the pursuit of customer engagement and increased profitability.
