Exciting news: Brizo FoodMetrics has been acquired by Datassential! Learn more.
In this digital age, the food service industry has been increasingly transformed by the dawn of data. While navigating the industry’s ever-changing landscape can often prove to be quite complex, having access to reliable data and analytics can provide invaluable insights for food service businesses. With Brizo’s industry intelligence platform, companies can now assess the food service market in greater detail, gain access to unique data fields, narrow their sales efforts, target prospects and market their products and services.
As a provider of restaurant technology solutions, data-driven insights are essential in helping businesses understand the needs in the food service market and preparing for the future. Whether it’s gaining an overview of the market or uncovering deeper consumer insights to drive sales and marketing, Brizo provides an array of reporting and analytics capabilities to meet their customers’ needs.
Understand the Market
Gathering captive data and analyzing large chunks of information can be an arduous task. With the full coverage of Brizo’s restaurant market intelligence platform, customers have access to an extensive range of data – from market overviews to menu data and restaurant tech – from which they can extract invaluable insights. By doing so, customers can understand the overall food service market: current trends, opportunities for growth, potential risks and new developments in the industry.
Whether it’s a customer’s operation, competition or customer base, they can take advantage of the eagle-eyed view the platform provides. It effectively enables customers to identify gaps in the customer lifecycle and expand their market opportunities.
Discover Opportunities Within the Market
A platform such as Brizo not only provides intelligence around the food service market, but also allows customers to develop targeted marketing strategies to come out on top. Its sales intelligence capabilities enable customers to take a granular view of the market and unearth untapped opportunities that can support their sales efforts.
With reporting on specific locations, the platform can narrow down customer leads, with filters for their location, cuisines served, budget, and the technology they use. Customers can track and monitor competitor trends to gain a competitive edge.
Cater to Individual Customers
In the food service industry, customization is key. And with a platform such as Brizo, customers are able to customize their marketing efforts to target individual customers to drive sales conversion.
With data enrichment capabilities at their fingertips, customers can identify the key factors that affect consumer behaviour and tailor their marketing campaigns for customer retention – from demographic, background and location to price/discounts, favourite and follow-ups.
Expand to New Territories
The restaurant industry, much like the retail landscape, is constantly evolving. With the global food service market projected to grow by almost 3% every year until 2025, customers need to stay ahead of the trend – from new spices to multi-ethnic, fast casual food and plant-based options, tapping into the latest food trends is crucial. Thus, the platform enables customers to gain insights into how their products are faring in different parts of the world, and provides data-driven reports to identify new growth opportunities.
Through real-time reporting, customers can pinpoint areas for expansion, identify promising new markets and gain a comprehensive understanding of the different cultural cuisines served within those territories. With accurate information, customers are able to establish the best strategies and approaches to each market.
