Account-based analytics help restaurants and other foodservice businesses make better, data-driven decisions. Brizo provides an extensive and diverse set of market data that offers a deep understanding and analysis of the foodservice industry for restaurants, bars, caterers, and even food trucks. With an intuitive platform tailored to the specific information needs of the foodservice industry, Brizo’s insights provide unparalleled sales prospecting, marketing, operational expansion, and data enrichment capabilities.
Sales Prospecting
Sales prospecting in the foodservice industry begins with the fundamental understanding of trends within the local market. With advanced account-based analytics, it is possible to uncover a number of market trends. Brizo’s software platform offers restaurants a wealth of detailed data, collected from a variety of sources, to identify ideal customers and enable sellers to make intelligent, strategic decisions.
One of Brizo’s most helpful features is its menu data. Restaurant sales prospectors gain an immediate understanding of local consumer tastes and preferences – both general and specific to the type of food being sold. For example, a food truck targeting affluent communities can use Brizo’s analytics to gain insight on what kind of food sells well in that particular area, as well as to detect any emerging trends in the local food scene. Through reports, recommendations, and actionable insights, sales prospectors have the data they need to launch successful campaigns and close more deals.
Marketing to the Foodservice Market
Using account-based analytics, foodservice businesses can focus their marketing efforts in the most effective way. Brizo’s analytics provide detailed profiles of consumers, customers, and prospects within a given area, giving restaurants the information they need to maximize their marketing efforts. For example, restaurants can target the right ads to the right audience, leveraging haptic marketing strategies such as hyper-targeted messaging, interactive campaigns, and personalized promotions.
Account-based analytics also allows restaurants to optimize their pricing and identify potential areas of growth in local markets. Through the intuitive platform, businesses can compare competing pricing, devise strategies for outperforming their competition, and forecast expected revenue. This data-driven approach to marketing provides restaurants with the tools and insights they need to attract, convert, and close leads – no matter the size of their business.
Find Kitchens & Expand Operations
Account-based analytics also offers specialized advantages to restaurants looking to expand operations. With real-time, up-to-date market data, restaurateurs can identify ideal locations and the most competitive prices for those locations. Brizo’s platform includes powerful accounting tools that enable businesses to easily find and compare existing and potential locations.
Moreover, Brizo’s analytics also offer timely information on industry trends and tips to streamline production innovation. For example, restaurants can quickly identify competitor menu items so that they can determine what new items to add to their own menu. By combining this kind of market data with the latest production technologies, restaurants can optimize their menus and stay ahead of the competition in the ever-evolving foodservice market.
Data Enrichment
Account-based analytics offer businesses a wealth of enriching data, allowing them to make decisions with confidence and expand their operations with peace of mind. With Brizo’s enrichment capabilities, businesses can gain in-depth insights into local customer segments, sales behaviors, market trends, and competitive forces. This data can be used to identify new opportunities, reduce risks, and gain greater insight into the local market.
