The foodservice industry is a rapidly evolving business landscape. From network expansion to menu innovation, restaurateurs rely heavily on sophisticated technology to stay at the cutting edge of customer expectations. Suppliers and data providers must not only develop solutions that meet the needs of the market but also have an intimate understanding of consumer preferences and competitor strategies. And that’s where Brizo, a premier foodservice market intelligence platform, comes into play.
Brizo provides unique data sets and insights to help restaurant technology providers create rewarding and effective customer experiences. From comprehensive menu data to tech coverage, Brizo excels at helping users uncover market trends and prospects. Naturally, the platform also entertains sales and marketing decisioning and operations, which is why increasingly more suppliers, distributors, and operators develop campaigns with Brizo’s market intelligence.
Useful for data enrichment, menu optimization and market segmentation, Brizo equips restaurant technology providers with the tools needed to understand their customer base and develop services that cater to the dynamic tastes and demands of the foodservice industry.
Sales Prospecting in the Foodservice Market
Without a doubt, sales prospecting is one of the main operations carried out by suppliers, distributors, and operators in the foodservice market. However, due to the complexity of the industry itself, most sales professionals lack the valuable market knowledge and insights they need to deliver impressive results. Enter Brizo.
By understanding customer needs and opportunities in the foodservice market, Brizo makes the sales cycle shorter and more efficient. This includes targeting and acquiring qualified leads across the foodservice model and within specific segments such as restaurants, catering, hotels, etc. With access to over 400 fields of edible insights, our platform helps users not only prospect more effective but also create meaningful customer experiences.
Marketing to the Foodservice Market
Another operation where Brizo excels is marketing in the foodservice market. With original content and insights regarding consumer preferences, competitors, and industry trends, the platform helps users identify and target high-value opportunities quickly and easily.
Educating customers on a supplier’s goods and services is key to unlocking the potential of the foodservice market. Brizo not only allows for the personalization of marketing campaigns but also helps untangle complex consumer data and intel in order to segment the market successfully. In layman terms, this means being able to target prospects with relevant and engaging content for improved quality of leads and higher rates of conversion.
Find Kitchens & Expand Operations
More and more restaurateurs prefer to work with one comprehensive service provider over several different ones. This has increased the operator’s need for streamlined, innovative production, and efficient expansion. Brizo arms suppliers with the intelligence needed to make informed decisions and succeed in highly competitive market conditions.
From predicting product demand to sizing up the competition, our platform provides a 360-degree view of the foodservice market to help users identify kitchens and expand operations. With major restaurant chains representing just 3% of the food service market, users can unearth the untapped via Brizo’s comprehensive data and unparalleled market analysis.
Data Enrichment
Brizo merges big data analytics, artificial intelligence and data science to deliver pertinent market insights that allow technology providers to make the right decisions regardless of their level of expertise. And although restaurants themselves often possess little to no valuable data, Brizo helps bridge the gap by providing detailed menu data and pertinent market intelligence to enrich their systems.
In other words, by harnessing our platform’s incomparable market insights, restaurant technology providers can obtain a greater understanding of their industry and take their solutions to the next level with confidence.
