As people’s tastes and preferences towards breakfast change and evolve, so do industry trends. Foodservice professionals must always be prepared for the evolution of consumer engagement in order to stay ahead of the game. This guide seeks to help foodservice operators understand the top 10 trends to consider when developing a breakfast data.com/en/platform/’ target=’_blank’>menu in 2023.
Foodservice operators need to plan ahead as consumers’ interests and tastes change and evolve. It is essential for them to stay on top of trends so that they can be ahead of the curve. To understand what breakfast trends operators should consider for 2023, it is important to also understand what research in the foodservice industry tells us about consumer preferences and habits.
Brizo is a data and analytics provider that works within the foodservice industry. Its insights include menu data, restaurant tech coverage, sales prospecting, goal utilization, and data enrichment. In-depth research provides these insights which should all be used together in order to understand how consumers engage with foodservice. For breakfast trends specifically, there are some things to consider in order to be able to plan and develop an effective breakfast menu in 2023:
1. Creative Use of Specialty Foods and Beverages: Specialty foods that are known for their uniqueness can be used to attract customers. These foods could include items such as avocado toast, fried pancakes with bacon, or tacos. In order to really make a menu stand out, unique specialty foods are a great way to go.
2. Utilization of Local and Sustainable Ingredients: Consumers are becoming increasingly interested in sustainability and local sourcing. Foodservice operators should work to source ingredients locally and use sustainable practices, such as composting, whenever possible.
3. Plant-Based Options: Plant-based diets are becoming increasingly popular, so it is important to consider adding plant-based options to breakfast menus in 2023. s could include vegan scrambles or vegan breakfast burritos.
4. Emphasis of Plating and Presentation: Consumers not only care about what is going into their food, but how it is presented as well. Foodservice professionals should think not just about taste but also about how the food is plated and presented in order to create an aesthetically pleasing and appetizing dish.
5. All Day Breakfast Menu Items: All day breakfast menu items can be a great way to attract customers. Customers generally look for items like pancakes, egg dishes, or French toast all day.
6. Healthier Alternatives: People are becoming increasingly interested in healthier food items. This could include items such as açaí bowls, oatmeal, egg white omelets, or smoothie bowls.
7. Utilize Technology: In order to stand out from the competition, operators should take advantage of technology such as online ordering, mobile ordering, and digital payments to make the ordering process as convenient and efficient as possible.
8. To-Go Options: Take-out and to-go options are very important these days, so having consistent and convenient packaging is a must.
9. Catering: Catering can be a great way to increase revenue. You could offer breakfast boxes or meal plans for people’s convenience and satisfaction.
10. Focus on Sustainable Practices: Foodservice professionals should also strive to be conscious of the waste they create and look into using eco-friendly practices, like composting, or using non-disposable items.
These are just some of the top 10 things that foodservice operators should consider when planning for breakfast trends in 2023. Consumers are constantly looking for new and interesting items on the menu, so it is important to create a menu that is reflective of their interests and tastes. By taking advantage of current technology, utilizing local and sustainable ingredients, and adding health-focused, plant-based options, operators will be able to create an all-encompassing menu that will keep their customer base engaged.
