In the food service industry, getting customers, expanding operations, and gaining insights into the competitive landscape is becoming progressively more complex and expensive. To make these processes easier and more efficient, companies offering product and services must invest in analytics platforms like Brizo, an all-in-one platform that assists foodservice businesses understand their local market’s conditions, trends, and competitive strengths.
Using Brizo, sales teams can access crucial data-driven insights to ramp up their prospecting process and target the right prospective customers, marketers can optimize their campaigns for potential and existing customers, and companies can expand their production innovation and grow their operations with unparalleled market-level intelligence. In short, Brizo’s market insights can make a massive difference in the proper operations of a food service business.
This guide strives to provide users with an understanding of how Brizo works and how it can assist them in evaluating and understanding research restaurants. In it, readers will gain an in-depth understanding of:
What is Brizo & its features
Sales Prospecting in the foodservice market
Marketing to the foodservice market
Finding kitchens & expanding operations
Data enrichment
What is Brizo & its features
Brizo is an advanced, comprehensive foodservice market insights platform by Brizo Analytics that enables businesses to discern and analyze critical data points unique to the food service industry. It provides rich menu data and restaurant tech coverage for insights that allow users to easily make Data-driven decisions. On Brizo, users can gain valuable industry knowledge to help them improve their operations.
Brizo comes with a list of features that can make a tangible difference in a foodservice business. These features include powerful sales intelligence, marketing intelligence, and competitive intelligence to streamlining research and acquire leads more quickly, optimize your campaigns for better targeting, and understand the competitive landscape of the foodservice market.
Sales Prospecting in the foodservice market
Using Brizo’s Sales Intelligence feature, sales teams can quickly research their prospects, analyze and segment the data, and gain better targeted customer profiles. This in turn can help them to acquire leads with speed and accurately predict potential sales outcomes. On Brizo, users can access comprehensive restaurant analytics, analytic tools, and API services for real-time insights. Furthermore, Brizo helps sales teams with portfolios, list management, and Access contacts.
Marketing to the foodservice market
Brizo’s Marketing Intelligence enables users to attract, convert, and build more leads by leveraging their industry data to the fullest. It combines machine-learning algorithms with both external and internal foodservice data to glean dynamic insights and uncover which strategies work best. These insights can help marketers to create the right message and target the right prospects with ease, drastically expanding the returns on their marketing spend.
Find Kitchens & Expand Operations
With Brizo analytics, users can easily identify kitchen capacity across different geographies to streamline production and improve margins. It also offers detailed P&L analytics and dynamic pricing information that can be used to gauge market conditions in real time, allowing users to look for the most profitable expansion opportunities.
Data Enrichment
Brizo also offers Data Enrichment feature that allows users to enhance and expand their systems with highly comprehensive market insights. With the help of Data Enrichment, users can easily analyze and interpret their data to make better critical decisions with confidence.
