Complexities of the digital world continue to expand, and the foodservice industry is not exempt from these digital advances. Whether you are looking to produce and sell new products or streamline your customer interactions, digital advancements are always changing. As an efficient way to capitalize on these advances, account-based data tools are becoming an increasingly popular choice for restaurants.
Account-based data tools offer restaurants the ability to obtain in-depth intel on the foodservice market such as menus, restaurant tech, sales prospects, and much more. With these advanced insights, restaurants are able to get detailed information regarding the foodservice market to help power their decision-making process.
Now that you understand the power of these data tools, let’s take a look at 10 key considerations you should take into account before deciding on the right account-based data tool for your restaurant:
1.Data Relevancy: One of the most important factors when choosing a data tool is relevancy. You should make sure the data you receive is relevant to the foodservice market. Make sure to review all the information and ensure it is applicable to your restaurant.
2.Menu Data: Having detailed menu data can help you understand the products and services restaurants offer. These insights will give you a good understanding of current market trends and can help you make more informed decisions.
3.Segmentation: You should also evaluate how the data can be broken down into different segments. This will allow you to analyze specific demographics, locations, or other categories more precisely and make informed decisions on what kind of data is important.
4.Sales Prospecting: In addition to menu data, sales prospecting insights is critical. These insights will help you determine who your target audience is and help you create a tailored approach to reach them.
5.Restaurant Tech Coverage: Restaurant tech is vitally important to the industry, and you’ll want to make sure that you are using a data tool that is equipped to provide accurate data and insights on this.
6.Market Analysis: You need to evaluate the depth of the data and the analytics that the tool is giving you so that you can make informed decisions on the market, as well as create strategies.
7.Pricing: Price is obviously a major factor in the decision-making process. Before signing a contract, you will need to evaluate the pricing and determine if it fits within your budget.
8.Support: Having good customer service is essential. Make sure that the data tool’s representatives can answer any questions you may have and provide helpful advice.
9.Uptime: You should check the uptime and reliability of the data tool, and make sure it offers constant uptime so that you can access the data when you need to.
10.Integrations: Make sure to check the integrations that the data tool offers, and determine if it is compatible with other software that you use.
Account-based data tools are becoming a standard within the foodservice industry. As you can see, there are a variety of key considerations that you should take when selecting the right data tool for your restaurant. By properly evaluating each of these factors, you can make sure you’re making the right choice for your business.
