Why Food Manufacturing Industry Needs Business Intelligence

business intelligence in food manufacturing

Are you confused about whether you should use business intelligence in the food manufacturing business? If you’re on the fence, let’s shed some light on how this technology can be a game-changer for your operation.

When you understand the why and how behind your sales and marketing efforts, you can craft strategies that hit the mark every time. This is where business intelligence helps food manufacturers.

We’ll show you how embracing BI can lead to smarter, more strategic decision-making and can help you not just meet but exceed your customer’s expectations.

The Food Manufacturing Industry And Its Complexities

Here’s a closer look at some of the common challenges food manufacturers might be tackling in their day-to-day operations.

Balancing Budgets and Production

In food manufacturing, finance and production departments often have different goals. The finance team watches the budget, trying to keep costs down.

At the same time, the production team is focused on making as much product as they can, fast. They sometimes forget about the money part. This can cause a bit of a tug-of-war, as each team tries to do its job without stepping on the other’s toes.

Keeping Up with Tech

Food manufacturers know that being efficient is key to staying ahead. But, getting the right technology in place isn’t always easy for manufacturing processes. It’s like trying to fix a plane while flying it—you have to keep everything running while you make improvements.

When tech doesn’t keep up, it can slow business performance and affect customer experience, and that’s a problem when you need to keep up with companies that are quick on their feet.

Understanding What Buyers Want

Nowadays, people want to know a lot about their food—where it comes from, whether it is healthy, and what’s new and different about it. They also expect companies to be good to the planet and to let them know when their favorite items will be back in stock.

Food manufacturers have to keep up with all these customer demands, or they might go somewhere else.

Dealing with Delivery Dilemmas

The way food gets from the factory to the store is pretty important. But sometimes, things don’t go as planned.

For example, the COVID-19 pandemic showed how quickly a supply chain can get tangled up. Food makers need to be smart about how they get their products out the door.

Finding the Right Customers

With such a vast market, identifying which prospects are the best fit for your products can be like looking for a needle in a haystack.

Food manufacturers need to connect with businesses that will benefit from their specific offerings and will be reliable, long-term customers. Without the right tools, sales teams can spend too much time chasing leads that don’t align with the company’s goals or target market, wasting valuable resources.

Why Does the Food Manufacturing Industry Need Business Intelligence?

Let’s explore how business intelligence is key to solving the industry’s most pressing challenges and shaping your business strategy.

Bridging Departmental Gaps

Business intelligence (BI) serves as a critical tool for aligning the objectives of finance and manufacturing departments. By providing a clear picture of how production volume impacts financial health, BI enables both teams to work towards a shared goal: profitability through efficiency.

With BI, data is no longer siloed, allowing for a more collaborative approach to budgeting and production planning.

Enhancing Operational Efficiency with Tech Integration

Data analytics for food manufacturers translates to smarter technology investments and streamlined workflows.

BI systems powered by artificial intelligence can pinpoint where new technologies will have the most impact and measure their effectiveness in real time.

Keeping Pace with Consumer Demands

BI tools analyze consumer behavior, market trends, and feedback to help manufacturers anticipate and respond to customer needs swiftly.

Whether it’s about health trends or product availability, BI provides actionable insights that enable manufacturers to make informed decisions about product development, marketing strategies, and supply chain management.

Supply Chain Optimization

When supply chain setbacks occur, business intelligence tools give food manufacturers a predictive edge, offering a detailed view into future demand and inventory management. With this foresight, businesses can anticipate and plan for potential supply gaps or hold-ups.

Generating More Leads

Business intelligence goes beyond internal operations; it’s also a powerful ally in lead generation. BI tools like Brizo FoodMetrics analyze market data to identify new sales opportunities and emerging niches within the food industry.

They help sales teams focus their efforts on the most promising prospects, tailor their pitches to meet the specific needs of each potential client and track the success of their outreach campaigns.


For food manufacturers, investing in restaurant business intelligence software is no longer optional. Use business intelligence tools to expand your business before your competitors.

Brizo FoodMetrics stands at the forefront of this intelligence transformation, offering valuable insights and expertise to turn these challenges into opportunities.

Our platform not only equips you with the latest market data but also provides the tools and support to leverage this information, ensuring that every decision is informed and every action is strategic.

Try Brizo FoodMetrics Today