Franchisors are constantly on the lookout for new locations to build restaurants, but they also want to be sure they’re ahead of the curve when it comes to data.com/en/platform/’ target=’_blank’>menu trends. With so many tastes and preferences to keep up with, what does this mean for franchisors trying to appeal to their target customer? To better understand the foodservice market, Brizo provides a board and diverse set of data for in-depth analysis. In order to keep up with the current trends, franchisors need to understand the menu and restaurant tech aspects of the foodservice market in order to successfully attract, convert and close more leads and make data-driven decisions.
Innovation menus are menus that prioritize a focus on health, sustainability, and local, seasonal ingredients, creating a point of difference for diners. When it comes to menu innovation, you want to aim for products that are healthier, more sustainable, and bring your customers an experience they won’t find elsewhere. While ingredients used in innovation menus vary from region to region, common items are seasonal and locally sourced vegetables, sustainable fish and meat, and unique condiments. Diners are also expecting more “experiences” on the plate, such as interactive elements, like DIY kits, and maximizing the use of ingredients.
From a franchisor standpoint, the same innovation must be applied to the approach to the menu. To create unique menu items that match the theme of an operation, it’s necessary to use high-quality ingredients that support a healthier lifestyle and flavor profile. Farm-to-table concepts offer an opportunity to capitalize on cuisine that has a story and makes the customer part of the equation. Specialty ingredients can also add a distinct flavor and uniqueness to a menu item.
Another consideration for menu innovation is technology — specifically, how it’s used to streamline production and provide convenience to the customer. Technological advancements such as tablets and smart ordering allow customers to place their orders quickly, reducing wait times and transaction costs. With an array of digital ordering options, customers can customize their orders based on preference, dietary needs, and price. Additionally, restaurants must abide by food service regulations, such as guidelines to ensure food safety, nutrition, and
Allergy labeling. With the use of technology, restaurants are equipped with the proper tools and software to meet these requirements.
In the foodservice market, sales and marketing teams must also stay ahead of the curve when it comes to innovation menus. It’s important to note that innovation menus should not be done for the sake of doing something different; they must be part of a larger plan that serves the customer and ultimately elevates the brand. Achieve success and stand out in the foodservice market through data-driven insights and analytics that provide you the tools to strengthen your current system and make better decisions. With understanding and research of the local food trends, you can equip your sales and marketing teams with the knowledge necessary to maximize the customer experience.
In order to expand operations and successfully launch an innovation menu, understanding of the local foodservice market is essential. Whether you are in the early stages of menu innovation or considering a revamp, broaden your research with comprehensive market insights and expand your knowledge of the foodservice sector. With data-led industry insights, you can successfully attract, close more leads and make informed decisions.
