With the growing popularity of the restaurant sector and the changing technological landscape, restaurant user research platforms such as Brizo serve an integral role in helping restaurant owners stay ahead of the competition. Whether you’re a restaurant, a foodservice provider, or a hospitality services business, having a user research platform to help you understand changing market trends and customer segments will be of immense help to you.
But with so many user research platforms in the market, how do you choose the best one for your business? To help you out, we have prepared a list of the top 10 things you should consider when acquiring a restaurant user research platform.
1. In-Depth Menu data
Having an in-depth understanding of the menu is key to ensuring that your customers stay happy. Look for a platform that offers comprehensive menu data so you can understand customer trends better. It should also provide easy-to-understand visualizations so you can quickly detect changes in customer behavior and respond accordingly.
2. Sales Prospecting
Look for a user research platform that provides an easy-to-use sales prospecting tool. It should enable you to quickly identify potential customers in the foodservice sector, and provide detailed insights about them such as their past orders, menu preferences, and other important data. This will enable you to target them with the right marketing campaigns and grow your business.
3. Market Intelligence
Without market intelligence, you won’t be able to understand the changing foodservice trends and capitalize on them. To ensure a competitive advantage, look for a user research platform that provides detailed insights about customer demand, purchasing behaviors, and product preferences. This will enable you to quickly adapt your strategies and stay ahead of the competition.
4. Kitchen Expansion
If you’re planning to expand your operations to other regions or countries, then look for a platform that provides insights about restaurants and kitchens in those areas. This will help you quickly identify new potential suppliers and markets that you can tap into, and ensure that your kitchen’s resources are utilized optimally.
5. Data Enrichment
Look for a platform that provides comprehensive data enrichment tools. This will enable you to quickly enhance and curate the data you acquire from external sources such as government data, customer feedback, and other important sources. This will allow you to make more informed decisions about your operations.
6. Restaurant Tech Coverage
To stay ahead of the competition, it’s essential to understand the latest trends in restaurant tech. Look for a platform that provides insights about the latest restaurant tech trends such as cloud-based solutions and mobile apps. This will help you make more informed decisions about your tech and stay ahead of the competition.
7. Personalized Insights
It’s essential to have a customized and personalized insights platform to meet the specific needs of your business. Look for a platform that offers tailor-made insights so you can quickly adapt to the changing market trends and customer demands. This will enable you to stay ahead of the curve and maximize your ROI.
8. Customer Support
When choosing a user research platform, make sure it offers the best customer support and has a dedicated team that is available to answer any queries you may have. This will ease the process of understanding the platform and ensure that you’re making the best decisions.
9. Analytics Tools
Analytics are an essential component when understanding customer trends. Look for a platform that provides comprehensive analytics tools and AI-driven insights so you can develop better strategies and maximize your profits.
10. Price
Last but not least, consider the price of the platform. Usually, the more comprehensive and powerful the platform, the higher the price will be. Make sure you compare the different pricing plans and choose one that best fits your budget.
When it comes to choosing the right restaurant user research platform, all of these things should be considered. A powerful and comprehensive platform will give you the edge you need to stay ahead of the competition and take your business to the next level.
