What Franchisors Need to Know About the Latest Dessert Trend

Content Massive Blog Images - Image-013

Dessert Trend

The sweet course of a meal often provides just the right balance of taste and satisfaction – that is why desserts are a favorite treat for so many people. As an increasing number of consumers try to satisfy their sweet tooth, foodservice franchisors are placing greater emphasis on understanding the latest trends in desserts. From traditional favorites to cutting edge innovations, evaluating these trends can help franchisors stay ahead of the game and capitalize on emerging opportunities.


For many years, desserts have been a staple part of a meal, with Americans spending over seventy billion dollars a year on what is commonly referred to as “sweet treats”. This includes everything from ice cream, pies, pastries and chocolate, to specialty desserts, such as crème brûlée and cheesecake. As the restaurant industry evolves, so too do these trends, with the foodservice franchisor needing to keep up to date with the latest advances.

When trying to assess the current dessert trend, there are a few things to consider. Firstly, franchisors should assess the types of desserts that are most popular among their target market. There are also certain ingredients that are increasingly being used in desserts, as well as other factors such as the price point, portion size, and even presentation. Lastly, it is essential to consider local tastes and if your franchising program is expanding to new markets, researching local trends in far-reaching locations may be vital.


Of course, understanding the latest trends in desserts can be beneficial to franchisors. Firstly, new desserts can attract customers who are looking for something unique and different. This is especially true if the new desserts include individual ingredients, such as unusual spices, interesting flavor combinations, or even an unexpected presentation. Adding in such elements can add both spark and interest to a data.com/en/platform/’ target=’_blank’>menu and customers will be drawn in by something different.

In addition, understanding local trends can help establish your brand in new markets. This is especially helpful for franchisors hoping to expand their operations to other countries and cultures. Not only will researching the local dessert preferences of these new places help the brand become more well-known in that area, it will also help to boost sales, as customers will be more likely to try something familiar.


Of course, it is important to understand that all new trends come with a certain degree of risk. One of the biggest considerations for a franchisor is to make sure that their desserts are still in line with their brand, and that the new desserts are still high quality. Franchisors need to take into consideration the environment in which their desserts are served, and whether the new desserts will fit in with a restaurant’s decor and atmosphere. Moreover, franchisors need to make sure that their dessert offerings are still making money. If new desserts are not making a high enough margin to be profitable, then it is probably not worth the effort of introducing them.

Key point

Understanding and assessing the current dessert trends can help franchisors stay ahead of the game and capitalize on the latest culinary offerings. Not only can introducing new desserts attract more customers, but understanding local trends can also help franchisors become more established in new markets. Of course, it is important for franchisors to take into consideration the potential risks of introducing new trends, such as lowering quality or failing to make a high margin. As long as they maintain a balance between appealing to customers and making a high enough margin for the desserts to be profitable, then understanding the dessert trends can be a great way to stay ahead of the competition.