As restaurant data.com/en/solutions/restaurant-chains/’ target=’_blank’>chains across the country are using data-driven insights to plan and execute strategies to grow in 2021, understanding some of the most common questions and considerations can help franchise owners plan for the fastest-growing chains in 2023.
Whether it’s about sales growth, innovation or new market insights, understanding the biggest trends that will drive the food service industry over the next year is essential for a successful franchise. To help franchisees gaining a deeper understanding of the foodservice market, here are the frequently asked questions and insights around the fastest-growing restaurant chains 2023.
What Processes Should be Put in Place for Franchisees?
When it comes to gaining a competitive edge as well as capitalizing on opportunities in the foodservice market, streamlining processes for franchisees is essential. By setting guidelines for how franchisees can reach their goals, foodservice chains can provide much needed support for on-site staff and ensure each location is on the right track.
For instance, some fast-growing restaurant chains may offer promotional campaigns to increase sales or new menu items to draw in customers. Having established processes in place to promote such initiatives, as well as to track their progress can make a huge difference. It also offers insight into what works and what doesn’t on a larger scale, allowing franchises to adjust future strategies quickly and efficiently.
How to Ensure Quality Across All Locations?
When it comes to the success of a franchise, the quality and consistency of the experience customers receive across all locations is key. Providing franchisees with standardized training, guidelines, and enforcement of quality expectations is essential for delivering on a seamless branded experience.
Also, leveraging data-driven insights that capture customer preferences can help cater to local tastes. This allows foodservice brands to not only improve the quality of their products but to also save on operational costs, such as store build-outs, and increase overall efficiency. To effectively capture local preferences, restaurant chains can leverage Brizo’s sales prospecting insights, marketing insights, and data enrichment capabilities.
What Are The Pros & Cons of Localizing Menus?
Many fast-growing restaurant chains have sought to differentiate their menus in order to drive better returns. Localizing menus by adding seasonal ingredients or menu items relevant to the region can bring in more customers. But, there are several pros and cons when it comes to localizing menus.
On the one hand, localization can help build customer relationships and show strong brand commitment in the area. This also allows fast-growing restaurant chains to incorporate local suppliers, which can help build a better relationship with local stakeholders. Yet, localizing menu items and ingredients can be expensive and take a long time to test, and can result in higher labor costs if done incorrectly.
What Are The Benefits of Utilizing Technology?
According to our foodservice market insights, the utilization of technology is likely to be more prevalent in the fast-growing restaurant chains of 2023. By leveraging restaurant tech, foodservice brands can create more efficient and cost-effective operational processes, as well as make use of predictive analytics capabilities.
From improved customer engagement to improved content delivery, utilizing the latest software developments enables businesses to add more value for customers. Additionally, technology can help automate daily operations, including staffing, inventory management, book-keeping, customer feedback, and payment systems, resulting in reduced costs and improved efficiency.
